Product Manager - Growth

About the Company

Bayut and dubizzle stand as well-established, iconic brands with a robust presence throughout the seven emirates in the UAE. Serving millions of monthly users, the group is dedicated to providing an outstanding online search experience. As part of the Dubizzle Group, alongside four other strong classified brands, they collectively engage over 123 million users monthly, ensuring a trusted platform for various needs.

Role Overview

The Product Manager - Growth will be responsible for managing the complete lead-generation performance across dubizzle’s value-added service (VAS) funnels including inspections, financing, insurance, evaluations, and service contracts. This role involves identifying bottlenecks in these funnels, running structured A/B testing agendas, and collaborating closely with design and engineering teams to implement enhancements that boost both lead volume and conversion rates. Additionally, the manager will drive select VAS frontend initiatives on dubizzle web and app platforms, incorporating partner integrations to broaden the automotive services business offerings.

Key Responsibilities

• Manage end-to-end lead conversion metrics for customer-to-customer funnels covering inspections, financing, insurance, evaluations, and service contracts.
• Analyze funnel choke points and drop-off stages by utilizing data, session recordings, and user behavior analysis.
• Optimize funnel processes by refining flows, forms, calls to action (CTAs), and messaging to improve qualified lead generation across dubizzle platform, CRM, and paid channels.
• Broaden lead capture mechanisms beyond web and app forms to include communication channels like WhatsApp, call centres, and chatbots.
• Implement personalized and segmented funnel steps based on user profiles and previous behaviors.
• Develop re-engagement and remarketing initiatives aimed at recovering users who abandon funnels mid-process.
• Define and monitor key performance indicators such as conversion rates, drop-off rates, cost per lead (CPL), and lead-to-sale ratios at every funnel stage.
• Construct and prioritize a continuous testing roadmap involving A/B and multivariate experiments utilizing frameworks like RICE and ICE.
• Plan and conduct pricing and packaging experiments, including fee structures and bundle offerings alongside UX and CTA testing.
• Utilize tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and Excel for in-depth funnel conversion analysis.
• Maintain dashboards that monitor funnel health, experiment outcomes, and lead quality across channels.
• Perform cohort, funnel, and attribution analyses to uncover high-impact growth opportunities.
• Create wireframes, user flows, and prototypes using Figma to enhance funnel performance and introduce new features.
• Collaborate with design to simplify user journeys and eliminate friction points throughout each funnel stage.
• Translate user research and data insights into detailed product and design specifications.
• Develop business cases and ROI justifications for growth initiatives to guide prioritization decisions beyond fixed roadmaps.
• Oversee and update product roadmaps related to funnel growth and VAS frontend enhancements.
• Craft clear product requirement documents (PRDs) and user stories, managing backlog prioritization according to impact and effort.
• Work closely with development teams during sprint cycles to ensure timely, quality delivery.
• Coordinate quality assurance (QA) and release preparedness before deployment of funnel updates.
• Conduct experiment retrospectives and integrate insights back into the product roadmap.
• Foster close collaboration with CRM, sales operations, marketing, design, and engineering teams to align funnel priorities.
• Partner with CRM on lead handoff quality, feedback mechanisms, and lead scoring strategies.
• Coordinate with marketing on channel selection, campaign landing pages, and CPL/CPA performance metrics.
• Lead select frontend initiatives within dubizzle’s VAS ecosystem beyond funnel optimization, including banking integrations for financing and insurance flows.
• Assess and scope new VAS features and partnerships to enhance lead generation potential.
• Stay informed on the latest growth hacking, conversion rate optimization (CRO), fintech, and proptech trends relevant to classified and automotive service platforms.

Requirements

• Bachelor’s degree in Business Administration, Engineering, Computer Science, Marketing, Economics, or related disciplines.
• Between 4 to 6 years of product management experience focused on growth, preferably within e-commerce, marketplaces, or classified platforms.
• Demonstrated success in improving funnel conversions and running structured A/B testing programs.
• Experience cooperating with cross-functional teams including engineering and design to deliver product improvements.
• Familiarity or experience in automotive services, fintech, insurtech, or proptech-related products is advantageous.
• Understanding of effective sales methodologies and strategies to meet and exceed revenue objectives.
• Knowledge of banking and insurance partner ecosystems, including their requirements, approval criteria, and processes.
• Strong grounding in customer service and training approaches with the ability to quickly assimilate new knowledge.
• Excellent communication skills in English, both verbal and written.
• Ability to easily manage multiple priorities and demonstrate strong time management skills.
• Professional and polished demeanor with responsible work ethics.
• A committed customer service mindset coupled with a strong drive for success.

Compensation and Benefits

• Join a high-energy, fast-paced, and performance-driven team.
• Work within a multicultural environment featuring over 60 nationalities.
• Receive a competitive tax-free salary package.
• Comprehensive health insurance coverage.
• Annual entitlement for air ticket allowance.
• Employee discounts across numerous vendors in the emirates.
• Opportunity for rewards and recognition programs.
• Access to learning and professional development initiatives.

Equal Opportunity Employer

Bayut and dubizzle prioritize diversity and inclusivity, committing to equal opportunity employment and fostering an inclusive workplace culture for all team members.