Performance Marketing Manager
Clera
Berlin, Germany · Full Time
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Where you'll work
Job description
About the Role
We are a Berlin-based B2B performance marketing and lead generation agency with 5+ years in the market, 30+ team members, and a growing portfolio of 200+ active clients. We help B2B companies scale profitably by generating qualified leads and reducing customer acquisition costs through data-driven paid advertising and signal-based outreach strategies.
As Performance Marketing Manager, you take full end-to-end ownership of large-scale ad accounts across Paid Search and Paid Social — managing seven- to eight-figure annual budgets for clients spanning B2B SaaS, IT services, energy, and publicly listed enterprises. This is a high-autonomy role with room to specialize and grow fast within a results-driven team.
What You'll Do
Own entire advertising accounts independently, making strategic decisions on account development and budget allocation
Strategically plan and build new ad accounts from scratch, ramping up quickly on complex industries and business models
Create, manage, and optimize Paid Search and Paid Social campaigns across Google Ads, Microsoft Advertising, Meta (Facebook/Instagram) Ads, and LinkedIn Ads — with the option to specialize in one or more channels
Monitor all relevant KPIs continuously and act decisively when spotting inefficiencies or untapped growth potential
Collaborate with a high-performing team to share learnings, refine processes, and push campaign performance further
What We're Looking For
Required:
2–4 years of hands-on experience in performance marketing or digital advertising
Proven experience managing seven- to eight-figure annual advertising budgets across multiple channels
Strong proficiency in both Paid Search and Paid Social advertising — this is a dealbreaker
Practical experience with Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads
Ability to independently manage accounts, budgets, and client strategies without heavy supervision
Analytical and proactive working style — you spot problems and opportunities before they're pointed out
German language proficiency (required for client communication)
Willingness to work in a hybrid (Berlin office + remote) environment
Nice to Have:
Experience with CRM platforms (e.g., HubSpot, Salesforce, Pipedrive)
Familiarity with reporting dashboards, data enrichment tools, or marketing automation workflows
Background in or exposure to B2B SaaS or IT services industries
Compensation & Benefits
Salary: €50,000 – €80,000 per year (depending on experience)
High-autonomy role with direct impact on client results and company growth
Clear processes and a collaborative team environment to support fast professional development
Hybrid work model based in Berlin
Please note: Visa sponsorship is not available for this role.
Location
Berlin, Germany — Hybrid (combination of office and remote work). Candidates must be based in or willing to relocate to Berlin.