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Role Overview

ScaleMyMarketing is a digital marketing agency focused on achieving high-performance outcomes for ambitious brands. We are seeking a highly analytical and data-driven Performance Marketer with a passion for paid channels such as Google Ads and Paid Social on platforms like Meta and LinkedIn. This role involves independently managing end-to-end campaign strategies and execution for various clients, aiming to continuously improve ROAS and CTR metrics.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, and LinkedIn platforms.
Manage monthly advertising budgets exceeding ₹20 lakh across multiple clients, ensuring efficient allocation of funds.
Develop and run tests on audience segments, creative assets, and landing page ideas using A/B and multivariate testing methodologies.
Create detailed weekly and monthly reports highlighting insights and actionable recommendations rather than just data.
Work collaboratively with creative teams to develop ad materials that drive conversions.
Keep up-to-date with platform changes such as Google Performance Max, Meta Advantage+, and LinkedIn APIs, and implement best practices proactively.
Support new business efforts by contributing strategic media plans for pitches.

Candidate Profile

2 to 5 years of practical experience managing paid campaign strategies, preferably within an agency environment.
Proficient in Google Ads Manager, Meta Business Suite/Ads Manager, and LinkedIn Campaign Manager.
Strong command of conversion tracking techniques including pixel setup, UTM tagging, and attribution modeling.
Experienced with Google Analytics 4 and creating performance dashboards using Looker Studio or equivalent tools.
Thorough understanding of the marketing funnel from brand awareness through to conversion and how paid channels contribute to each phase.
Excellent written communication skills, capable of explaining complex campaign strategies to both executives and junior team members.
Possession of Google Ads and/or Meta Blueprint certifications is advantageous but not mandatory.

Additional Desirable Skills

Experience managing campaigns for direct-to-consumer, SaaS, or e-commerce clients.
Familiarity with programmatic advertising platforms like DV360 and The Trade Desk.
Basic knowledge of SQL and data blending for customized reporting purposes.
Exposure to marketing automation and CRM tools such as HubSpot, Salesforce, or Zoho.

Why Join ScaleMyMarketing

Opportunity to work with rapidly scaling clients across diverse sectors where projects vary greatly.
A culture embracing experimental, data-led decision making rather than hierarchy-based opinions.
Clearly defined career progression paths from Performance Manager to Paid Media Lead and eventually Head of Performance.
Access to exclusive platform beta programs, strategic agency partnerships, and industry networking events.
Competitive salary complemented by performance-based bonuses.

Performance Marketer