Parent Relations Executive

About the Role

GEMS Education is launching a new British curriculum school under the GEMS Founders brand in a residential area of Dubai, commencing in September 2024. We are looking for an experienced Parent Relations Executive (PRE) to serve as a vital liaison between the school and its parent community, helping build a vibrant and involved parent culture while supporting enrollment goals and enhancing communication.

Key Responsibilities

• Lead and coordinate campus tours tailored for prospective parents and visitors, effectively showcasing the school's unique selling points to help reach or surpass enrollment objectives.
• Oversee daily operations of the school's Front of House/Reception, ensuring exceptional customer service for both prospective and current parents at every touchpoint.
• Manage and continually improve the school’s communication outlets, including newsletters, to keep the parent community informed and engaged, directly contributing to student and parent retention.
• Plan and execute parent and community events that foster participation in school activities and celebrations, supporting parent engagement initiatives.
• Create compelling stories and gather photographic content to highlight the school's academic and other achievements through internal newsletters and digital platforms such as the school website and in-house LCD displays.
• Develop and manage content for social media channels like Twitter, Facebook, and Instagram to promote the school.
• Conduct regular surveys of new parents concerning the enrollment process and other relevant topics; analyze results and provide actionable recommendations.
• Collaborate with the Principal, CEO, and Corporate Marketing team to develop and execute the school marketing strategy to boost enrollment and ensure all promotional materials are current, including digital communications.

Candidate Profile and Skills

• A college degree (BA or BSc) from a reputable institution is preferred.
• At least two years’ experience in a customer service-oriented role, with proven success in meeting sales or enrollment targets.
• Strong relationship management abilities, capable of influencing and fostering positive connections with staff, students, parents, and the wider school community.
• Excellent written and verbal communication skills.
• Good interpersonal skills with experience working effectively in diverse environments.
• Strong organizational skills including time management and analytical thinking.
• Ability to handle multiple tasks and manage workload fluctuations flexibly.
• Advanced proficiency in Microsoft Office and Google Suite, including using technology tools to present information effectively to management.
• Experience managing team performance and interpersonal dynamics within a diverse group.