National Retail Sales Manager

About Smytten Retail

Smytten Retail is transforming the traditional beauty and personal care shopping experience, combining discovery, premium brands, and experiential retail under one platform. As the company expands its footprint across India, it seeks an experienced retail leader to oversee national sales strategy and store operations.

Role Overview

The National Retail Sales Manager will lead and scale sales operations across multiple Indian regions, focusing on growth, operational excellence, and leadership. This role demands strategic business insight along with strong people management skills.

Key Responsibilities

• Formulate and implement a national retail sales strategy aligned with overall business goals.
• Drive revenue, profitability, and efficiency in all retail locations.
• Guide and motivate Regional Sales Managers, Area Managers, and Store Managers to meet sales objectives.
• Track and enhance retail KPIs including sales performance, conversion rates, average transaction value, units per transaction, footfall, productivity, shrinkage, and customer satisfaction.
• Ensure uniform implementation of visual merchandising, promotions, and retail standards across all stores.
• Collaborate effectively with Marketing, Category, Supply Chain, HR, and Operations departments for smooth execution.
• Identify and support new store openings and expansion initiatives nationwide.
• Foster a high-performance sales environment through coaching, managing performance, and nurturing talent.
• Analyze industry trends, customer behavior, and competitor dynamics to inform strategic decisions.
• Optimize operational efficiency while maintaining compliance with corporate policies and procedures.

Preferred Candidate Profile

• 10 to 15 years of retail sales experience specifically in the Beauty & Personal Care sector.
• Experience managing operations across at least two geographic regions of India (North, South, East, West).
• Deep knowledge of retail operations, sales planning, and customer experience management.
• Proven leadership capability managing large, dispersed teams.
• Strong communication and stakeholder management skills.
• Analytical proficiency in retail performance measurement and business forecasting.
• Able to thrive in a fast-moving, high-growth setting.

Educational Qualifications

• Preferred candidates will possess a B.Tech, MBA, or postgraduate degree from an accredited institution.

Why Work with Smytten?

• Join one of India's rapidly growing beauty and lifestyle companies.
• Lead growth for an innovative omnichannel retail enterprise.
• Collaborate with an entrepreneurial, passionate team dedicated to enhancing customer experiences.
• Opportunity to significantly impact business outcomes and develop a strong retail organization.