Mid / Senior Growth Manager - Mobile App

Job Overview

This fully remote position offers an annual salary between $30,000 and $50,000 USD, depending on your skills and experience. Candidates should possess either verifiable mobile app growth expertise or exceptional potential as early-career marketers. A strong understanding of Apple Search Ads and practical experience managing App Store Optimization (ASO) for both Apple App Store and Google Play are essential. Although a relevant degree is preferred, it is not mandatory.

About the Employer

Everis is an AI-centric software group founded by experienced entrepreneurs who have previously built successful SaaS businesses with global reach. The company focuses on acquiring and scaling profitable software and mobile app businesses by utilizing a combination of talent, disciplined execution, and AI tools to create commercially impactful products.

Role Objectives

This hands-on growth role demands direct ownership of mobile app expansion, focusing on acquiring high-value users who transition from free trials to paid premium subscribers. Candidates will be expected to optimize the entire growth funnel—ranging from discovery and installation to onboarding, trial activation, paid conversion, retention, revenue, and profitability.

Primary Responsibilities

• Manage and optimize paid user acquisition campaigns across channels including Apple Search Ads, Meta, TikTok, and Google to acquire profitable and qualified users.
• Take full ownership of ASO activities, such as keyword research, metadata management, creative assets, competitor monitoring, testing, ranking improvements, and conversion enhancement for Apple App Store and Google Play.
• Analyze and improve the conversion rate from free trial to paid subscription by identifying and resolving funnel drop-offs at various stages including store listing, onboarding, paywall, and lifecycle management.
• Lead creative development and testing of advertising concepts, copywriting, briefs, landing pages, and promotional materials, scaling successful campaigns.
• Monitor and analyze key performance indicators such as acquisition cost, installs, trial starts, trial-to-paid conversion rates, return on ad spend, retention, lifetime value, subscription revenue, and profit to inform budgeting and strategic decisions.
• Identify new growth opportunities by researching user behavior, competitors, search trends, customer feedback, influencers, and communities, and translate insights into actionable experiments.
• Collaborate effectively with cross-functional teams, including founders, product, design, engineering, creative, data, platform teams, content creators, and agencies to execute growth strategies.

Candidate Profile

• Proven experience growing mobile apps or consumer subscription products successfully, or an exceptional early-career marketer who rapidly learns, demonstrates strong judgment, and thrives without constant detailed guidance.
• Highly proactive and accountable; ability to identify issues and opportunities and drive projects independently to completion.
• Track record of measurable results such as scaling acquisition, reducing customer acquisition cost, improving conversion rates, raising subscription revenue, building new growth channels, or executing significant self-initiated projects.
• Practical experience with Apple Search Ads management and at least one major paid advertising platform like Meta, TikTok, or Google.
• Comprehensive knowledge of ASO for both Apple App Store and Google Play.
• Understanding of subscription funnels and the interplay between acquisition cost, trial conversion, retention, lifetime value, revenue, and profitability.
• Strong analytical skills to translate data into actionable budget, creative, and funnel adjustments.
• Excellent creativity, copywriting, and written communication capabilities.
• Exceptional organizational skills, attention to detail, autonomy, and teamwork ability necessary to take concepts from ideation through execution and reporting.
• Familiarity with AI tools or strong motivation to leverage them for research, creativity, analysis, and workflow improvements.
• Professional-level English language proficiency.

Benefits and Work Environment

• Fully remote work allowing flexibility to operate from any location of your choice.
• Flexible working hours without a fixed 9-to-5 schedule, provided essential collaboration and deadlines are met.
• Unlimited paid leave subject to work coverage and communication.
• Competitive remuneration ranging $30,000 to $50,000 annually, aligned with experience and expected impact.
• Close collaboration with accomplished technology founders and seasoned operators offering valuable learning opportunities and direct input into strategic decisions.
• Opportunity for genuine ownership of growth initiatives, with freedom to test, decide, and innovate.
• Career progression based on measurable contribution rather than traditional factors such as age or education.
• Access to state-of-the-art marketing, analytics, and AI technology platforms for enhanced productivity and decision-making.
• Dynamic, entrepreneurial team culture focused on rapid execution and meaningful results.

Challenges to Expect

• The initial 30 days can be intensive, requiring quick understanding of audience and funnel dynamics and immediate launch of disciplined growth experiments.
• Accountability lies on measurable commercial outcomes rather than mere campaign launches or activity.
• The role demands self-motivation and adaptability; extensive structure and repetitive reminders are not suited to this position.
• High frequency of experimental failures is expected; resilience and learning agility are crucial.
• Balancing rapid creative execution with careful measurements and ethical health and fitness-related marketing is necessary.

Recruitment Process

• Application submission
• Written assessment
• Recorded video assessment
• Reasoning intelligence testing
• Interview with hiring manager
• Executive-level interview