Merchandiser

Role Overview

This position involves detailed market and merchandising research within the jewellery sector to drive product development and strategic execution. The merchandiser will conduct comprehensive primary and secondary research to assess market trends, consumer behaviors, competition dynamics, and pricing metrics.

Key Duties

• Develop and execute annual planning for product development with monthly category-wise targets.
• Perform preliminary and client-specific market research to analyze jewellery trends, competitive landscape, and consumer preferences.
• Gather insights through participation in exhibitions, store visits, seminars, and training to enhance knowledge and capability.
• Attend industry shows to collect feedback on products, designs, and concepts for continuous improvement.
• Build strong client relationships to secure mutually beneficial agreements supported by factual data and research.
• Engage with customers to identify new collection opportunities and expand market presence.
• Prepare standardized documentation detailing pricing structures, category strengths, and company positioning.
• Carry out project-focused research related to specific occasions, trending styles, and diamond availability.
• Coordinate with the Product Development department by sharing final strategies and insights.
• Oversee product curation, development, and research to support innovation and market relevance.

Additional Information

The role requires active collaboration with clients and internal departments to sustain long-term relationships and ensure alignment with market demands.