Media Relations Specialist

About Bath & Body Works

Bath & Body Works is a renowned fragrance and personal care brand committed to making everyone feel good. Joining our team means becoming part of Gingham Nation, where people are central to our mission. We prioritize empowering and supporting our associates because we believe that positive employee experiences drive exceptional consumer experiences. Whether launching your career or advancing it, we offer growth opportunities for learning and leadership while you contribute to creating feel-good moments daily.

Role Overview

As a Media Relations Specialist, you will be a trusted contact for consumer media, fostering relationships to boost positive coverage and awareness of our product launches and brand initiatives. You will also act as the team's subject matter expert on products and contribute to collaboration and strategic planning efforts spanning short to long term.

Key Responsibilities

• Create engaging public relations content such as fact sheets, press releases, and media pitches.
• Manage outgoing media pitches and respond to inquiries through the PR inbox.
• Oversee the full lifecycle of product sampling, mailers, and media seeding—from concept development to execution—ensuring alignment with Bath & Body Works’ brand and delivering memorable media experiences.
• Produce innovative, newsworthy PR concepts and storytelling that enhance product launches and generate earned media opportunities.
• Coordinate and maintain strong relationships with external vendors, production teams, and agencies to deliver premium mailers and PR programs.
• Assist in media coverage audits and share relevant updates with cross-functional teams and leadership.
• Support and represent the PR team during press events and brand experiences.
• Collaborate closely with Social, Influencer, Marketing, Merchandising, and International teams for unified communication strategies and consistent storytelling across channels.
• Gain in-depth knowledge of product innovation pipelines, launch timelines, and business goals to proactively identify compelling storytelling angles.
• Work collaboratively with key partners as needed to advance priority initiatives.
• Bring a curious, creative mindset and editorial perspective to identify stories that resonate with consumers, media, and collaborators.

Qualifications

• 2 to 4 years of PR experience, either in-house or agency, preferably within beauty, consumer goods, fashion, or retail sectors.
• Outstanding written and verbal communication abilities.
• Strong creative instincts and passion for consumer products, storytelling, and earned media.
• Experience in developing product mailers, gifting initiatives, media events, or brand activations is a plus.
• Excellent project management skills capable of handling multiple launches and balancing competing priorities.
• Highly organized, agile, efficient, and proactive with a strong sense of ownership.
• Collaborative and forward-thinking work style with an ability to build partnerships across departments.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and familiarity with PR tools such as Meltwater, Cision/PR Newswire, Muck Rack, and Critical Mention.
• Interest in emerging technologies and their potential applications in communications, including design tools and AI.

Education

Bachelor's degree or equivalent work experience required.

Core Competencies

• Results Driven
• Action-Oriented
• Collaborative
• Effective Decision-Making
• Adaptable Learning Ability

Benefits

• Comprehensive medical, dental, vision, and pharmacy plans; onsite wellness and pharmacy centers at the Columbus, OH headquarters.
• Access to no-cost mental health and well-being resources via the Employee Assistance Program (EAP).
• 401(k) retirement plan with company match and an Associate Stock Purchase Program offering discounts.
• Paid time off, paid parental leave, and benefits supporting family building.
• Insurance coverage options for home, auto, and pets, plus company-sponsored Care.com subscription.
• Tuition reimbursement and scholarships for higher education pursuits.
• Complimentary products and a 40% discount on merchandise to experience and promote the brand.

Additional Information

This listing intends to provide an overview of work duties and qualifications, but is not exhaustive. Employment consideration extends to all qualified applicants regardless of arrest or conviction records in accordance with applicable laws. Bath & Body Works is an equal opportunity employer committed to nondiscriminatory hiring practices and reasonable accommodations for people with disabilities. Only individuals authorized for employment in the United States will be hired. The position will remain open until all openings are filled.