Media Manager

About the Company

Starcom is a renowned global leader in communications planning and media with an 80-year legacy. The agency focuses on placing people at the center of everything it does, leveraging data and technology to push businesses and individuals forward. With over 7,000 employees across more than 100 offices worldwide, Starcom collaborates with top global brands such as Bank of America, Best Buy, Kellogg, McDonald's, Novartis, Samsung, and Visa.

Role Overview

We are looking for a highly organized Media Manager who will act as the primary point of contact between the agency and its clients. The role demands strong communication, excellent project management skills, and a comprehensive understanding of marketing strategies to ensure projects are completed on schedule, within budget, and meet the highest quality standards.

Key Responsibilities

• Drive the creation and implementation of media plans across diverse industries.
• Collaborate with reporting managers to monitor key performance indicators for both clients and agency.
• Manage multiple projects simultaneously by prioritizing tasks, meeting deadlines, and translating marketing strategies into innovative media solutions.
• Work closely with cross-functional teams to craft and execute effective media strategies.
• Maintain daily client communications and nurture strong relationships with clients and partners.
• Provide mentorship and support to junior planning team members.
• Ensure quality control over all media planning activities and oversee day-to-day team projects.

Technical and Product Expertise

• Understand client requirements thoroughly, ask relevant questions, and design media plans that align with client goals for both digital and traditional media.
• Demonstrate strong analytical abilities to interpret data and market research effectively.
• Stay updated on media industry trends and best practices.
• Proficient in MS Office 365 suite (Word, Excel, PowerPoint, Teams).
• Experienced with various media planning and buying tools like Z/X Plan, ETAM, Statex, Global Web Index, Euromonitor, WARC, and SimilarWeb.
• Knowledgeable of digital advertising platforms including DV360, Google Ads, Meta Business Manager, Snapchat Ads Manager, Twitter Ads Manager, and TikTok Ads Manager.
• Possess strong commercial awareness to optimize return on investment for agency and clients.
• Formulate channel strategies and activations consistent with communication plans.
• Develop and manage projects related to media strategy, consumer insights, business challenges, competitive analyses, media selection, cost efficiency, timing, and budgeting by market.
• Oversee accuracy and quality of all deliverables from junior staff and ensure precise administrative functions.

Business Acumen and Operational Excellence

• In-depth knowledge of media industry and media planning's role.
• Proven multi-project and stakeholder management skills.
• Strong ability to prioritize tasks, work under pressure, and meet deadlines.
• Understanding of methods to measure media plan ROI.
• Experience in managing internal teams and external vendors/agencies.
• Maintain quality control over media executives' and planners' outputs.
• Deliver regular client presentations on media trends and developments.
• Develop channel-specific strategies and reporting across offline and online media channels.
• Build productive relationships with key media owners and understand marketplace opportunities.

Innovation and Analytical Mindset

• Ability to think strategically, creatively, and analytically.
• Demonstrated capabilities to identify new opportunities and create impactful solutions.
• Strong skills in communication, presentation, and negotiation.
• Initiate improvements to existing processes and workflows.

Leadership and People Management

• Seek and utilize feedback for personal development.
• Proactively address issues for improved team collaboration.
• Communicate clearly and confidently.
• Collaborate inclusively with multiple stakeholders.
• Contribute insightfully in group discussions and brainstorming.
• Build quick, personal relationships with peers and clients.
• Respect diverse perspectives and listen attentively.
• Address problems promptly and develop contingency plans.
• Foster a culture of trust among peers and clients.

Personal Attributes

• Take accountability and handle consequences responsibly.
• Adapt performance based on feedback with agility.
• Embrace new ideas and leverage them effectively.
• Display curiosity and openness to novel approaches.
• Set high-impact goals and strive to exceed them.
• Demonstrate growth mindset and actively pursue development.
• Challenge status quo constructively and take calculated risks.
• Exhibit honesty, integrity, humility, and resilience.
• Maintain a positive attitude during challenges.

Qualifications

• Bachelor's degree in marketing, advertising, or related discipline.
• 5 to 7 years of experience in media planning or similar function, preferably managing a portfolio.
• Proven leadership and mentorship of planning executives.
• Strong organizational skills and ability to work under pressure.
• Valid digital certifications across platforms such as Meta (Facebook & Instagram), Google, Snapchat, LinkedIn, and Twitter.

Additional Details

Reference Code: R-2531L-790