Marketing Specialist

Position Summary

This role is responsible for assisting in coordinating marketing efforts within an assigned department. Key duties include researching, enhancing, and expanding social media platforms and campaigns, as well as designing, editing, and producing various publications and presentations. The role also entails managing budgets, maintaining records, preparing reports, and supporting multiple administrative tasks to help meet program goals and objectives.

Key Responsibilities

• Support advertising and promotional activities for the department's marketing initiatives.
• Conduct research to improve and expand social media accounts, campaigns, and analytics on platforms like Facebook, Twitter, and Instagram.
• Create and edit publications, letters, reports; capture and edit photographs; utilize Adobe Creative Suite tools such as Photoshop, InDesign, and Illustrator on both Mac and PC systems.
• Draft and revise speeches, press releases, brochures, newsletters, correspondence, and meeting agendas.
• Monitor program performance and suggest improvements to strategies and procedures; develop marketing plans to support department goals.
• Act as a liaison during special events and conventions, including providing services on weekends; maintain public relations.
• Produce diverse marketing collateral including newsletters, brochures, and video scripts to promote employment, training, and education programs.
• Design and develop marketing materials required for promotional activities.
• Maintain detailed records and generate reports regarding ongoing programs including event reports and statistical data.
• Assist with divisional budget preparation and management, submitting recommendations and monitoring expenses for marketing campaigns.
• Negotiate and oversee contracts with external agents, artists, or organizations; ensure contracts and fund allocations are managed properly.
• Develop ticketing strategies for events, process revenue deposits accurately, and maintain permanent revenue documentation in compliance with city standards.

Additional Responsibilities

• Ensure programs comply with relevant laws, policies, and community service regulations.
• Perform other related duties as assigned.

Qualifications and Requirements

• Bachelor’s degree from an accredited institution in marketing, communications, business, psychology, or sociology.
• At least three years of experience in marketing.
• Preferred experience includes social media management, content creation, video production, photography, and desktop publishing (especially Adobe InDesign).
• Must possess or obtain a valid New Mexico Driver’s License by the hire date.
• Required to acquire a City Operator’s Permit within six months of employment.
• Flexibility to work evenings, weekends, and non-standard hours.

Working Conditions

• Office environment with extensive computer usage.
• Physical demands may include prolonged sitting, walking, or standing.