Marketing Manager

About Universal Music Group

Universal Music Group (UMG) is the premier worldwide music company with businesses spanning recorded music, publishing, merchandising, and audiovisual content across more than 60 countries. Devoted to artistry, innovation, and entrepreneurship, UMG develops and promotes acclaimed and commercially successful music that entertains fans globally.

Role Overview

UMG is looking for a Marketing Manager to lead product and marketing campaign strategies for multiple artists and projects on the IGA Miami roster. This role requires strong communication and coordination both internally and externally to advance projects effectively, while preserving each artist's brand and message.

Key Responsibilities

• Devise and implement comprehensive marketing plans for singles and album releases
• Create tailored marketing strategies that align with each artist's distinct identity
• Coordinate all label departments to ensure progress and alignment with artist project goals
• Collaborate closely with artists, managers, and marketing teams to develop and refine artist brands
• Maintain up-to-date knowledge of artist and management team processes and objectives to facilitate cohesive partnerships
• Establish project timelines with all involved departments and supervise timely delivery
• Organize special events tied to album launches, tours, and other occasions
• Act as the primary liaison between artist management and the label
• Innovate and execute compelling marketing ideas
• Manage extensive communication including calls, emails, and meetings
• Plan and oversee advertising efforts
• Keep the label staff informed on the progress of artist projects
• Work collaboratively on end-to-end campaign strategies across multiple platforms including streaming, social media, digital advertising, creator marketing, content, direct-to-consumer, and live events
• Develop strategies to grow audiences based on fan insights, data, and cultural trends
• Partner with various teams such as Digital Marketing, Audience Development, Commercial Partnerships, Creative, Publicity, A&R, and International to maximize campaign success
• Analyze campaign effectiveness and provide actionable insights for future improvements
• Identify opportunities for marketing on emerging platforms and within new fan communities
• Manage budgets, forecasts, and reporting for artist marketing campaigns
• Support artist development through long-term brand strategy in addition to individual release campaigns
• Supervise and guide the Marketing Coordinator
• Perform additional duties as needed

Qualifications

• Preferred degree in a relevant field
• Minimum 5 years marketing experience within the music industry
• Ability to organize, prioritize and manage multiple high-volume tasks under tight deadlines
• Broad understanding of label departments including digital, publicity, A&R, creative, production, and promotion
• Strong interpersonal and teamwork abilities
• Creativity and openness to innovative approaches
• Effective relationship management with artists and managers
• Passion for music, culture, and emerging trends
• Excellent written, verbal, and presentation communication skills
• Willingness to travel

Benefits

• Comprehensive medical, dental, and vision insurance including full coverage for outpatient in-network mental health care
• Fertility benefits for eligible participants
• Wellness reimbursements of up to $720 annually for fitness, spa treatments, meals, travel, and more
• Student loan repayment support and tuition reimbursement
• 401(k) plan featuring 100% immediate vesting on the first 5% of employee contributions plus additional UMG contributions
• Flexible paid time off policies: exempt employees have PTO flexibility, non-exempt employees receive 3 weeks PTO, plus 2 weeks paid Winter Break
• 10 Company holidays including Juneteenth and Wellbeing Day
• Summer Fridays between Memorial Day and Labor Day
• Generous paid parental leave for all parent types

Additional Information

UMG is an Equal Opportunity Employer and an E-Verify employer in select states. Employment eligibility rules vary by location, with UMG not enrolled in E-Verify in California and New York. The salary range for this role is $70,304 to $90,000 annually and is influenced by qualifications, experience, skills, education, certifications, and location.