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About Lyft and the Role

Lyft's mission is to connect and serve people by fostering a workplace where every employee feels valued and can flourish. Since its inception in 2012, Lyft has revolutionized transportation, and now the Global Growth team is pioneering enhancements in the premium ride sector. We seek an experienced Marketing Manager to join this team, focused on expanding our luxury transportation offerings.

Key Responsibilities

Develop and direct marketing strategies and launch initiatives for new luxury product experiences.
Act as the customer advocate to influence cross-functional teams and tailor product roadmaps and marketing plans to user needs.
Own end-to-end outbound marketing campaign strategies that target the entire customer journey to boost engagement and growth.
Analyze existing market research and competitive data, commission additional research to fill gaps, and distill actionable insights to inform product and marketing strategies.
Collaborate closely with Product, User Research, Operations, and Partnerships teams to align marketing tactics with business goals.
Create compelling creative briefs and oversee the development of marketing materials across all touchpoints.

Experience and Skills Required

Minimum of 5 years in product marketing or a related field.
Proven success in launching products that provide remarkable customer experiences.
Expertise in leveraging consumer insights to shape and refine product and marketing strategies.
Ability to devise solutions to complex and ambiguous business challenges.
Strong project management capabilities handling multi-stakeholder initiatives.
Excellent written communication adaptable to varied audiences.
Comfortable working in a fast-paced, dynamic environment with shifting priorities, demonstrating decisiveness and problem simplification.
Versatile in developing marketing strategies and partnering with subject matter experts across Brand, Growth Marketing, and B2B Marketing.
Effective collaborator with both technical and creative teams, skilled in managing expectations and fostering teamwork.
Data-driven mindset with expertise in conducting marketing experiments aimed at improving conversion and engagement.

Benefits

Comprehensive health and dental insurance options, including life and disability coverage.
Access to mental health resources.
Family planning and support benefits.
Child care and pet care benefits available.
A Lyft-funded Health Care Savings Account.
Registered Retirement Savings Plan (RRSP) with company matching contributions.
Flexible paid time off policy allowing unlimited leave with managerial approval for salaried staff; hourly staff receive 15 days plus an extra day per service year.
18 weeks of paid parental leave for all types of parents, supplementing provincial programs.
Subsidized commuter options and Lyft ride credits.

Work Environment & Location

Lyft values collaborative in-office work to nurture company culture. This position follows a hybrid schedule requiring presence in the Toronto office at least three days weekly — specifically Mondays, Wednesdays, and Thursdays. Additional flexibility includes working remotely for up to four weeks annually.

Compensation

The base salary range for this position in Toronto is between CAD 115,000 and CAD 143,750, excluding potential equity, bonuses, or benefits. Actual salary depends on experience, qualifications, and location specifics.

Equal Opportunity and Accessibility

Lyft commits to an inclusive workplace free from discrimination on any protected grounds. Accommodations during hiring are available upon request.

Additional Information

This role is a replacement position for an existing vacancy.
Artificial intelligence might be used in initial applicant screening; however, hiring decisions are made by Lyft employees.

Marketing Manager II, Luxury Experience

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