Marketing Data Specialist

About the Company

Our client is an expanding international technology events organizer that hosts large-scale conferences and industry gatherings across cutting-edge technology sectors. Their events unite senior executives, founders, investors, innovators, and global media to foster networking, knowledge exchange, and business collaboration.

Role Overview

As the business grows globally, they seek a Marketing Data Specialist to support data-driven marketing efforts and enhance audience engagement for multiple international events.

Key Responsibilities

• Develop, design, and sustain automated marketing dashboards using platforms like Looker Studio, Tableau, Power BI, or similar tools.
• Assess and monitor the performance of campaigns across digital channels including paid ads, social media, and email marketing.
• Measure campaign success through metrics such as customer acquisition, registration funnels, marketing ROI, and conversion rates.
• Conduct post-campaign evaluations to identify trends, recommend optimization opportunities, and suggest future improvements.
• Manage and maintain extensive marketing databases ensuring data accuracy, quality, and adherence to privacy laws like GDPR and PDPA.
• Create audience segmentation models based on customer behavior, past engagement, demographics, and market insights to refine targeting.
• Facilitate integration and synchronization between CRM software, marketing automation tools, and event management systems.
• Implement and supervise campaign tracking using Google Analytics 4, Google Tag Manager, tracking pixels, and other analytics platforms to ensure precise attribution.
• Collaborate with growth marketing teams on A/B testing of landing pages, online ads, and email campaigns to enhance conversion rates.
• Analyze and refine the entire customer journey to boost engagement, registrations, and overall marketing outcomes.

Requirements

• 2 to 4 years of relevant experience in Marketing Analytics, Growth Marketing, Digital Marketing Analytics, CRM Analytics, or related areas.
• Experience with large-scale event marketing, B2B marketing, technology companies, SaaS businesses, or rapidly growing firms is highly preferred.
• Knowledge of emerging technologies such as AI, Web3, blockchain, fintech, or similar sectors is advantageous.
• Practical experience using Google Analytics 4 and Google Tag Manager.
• Proficiency with data visualization tools such as Looker Studio, Tableau, Power BI, or equivalents.
• Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce, or comparable systems.
• Basic to intermediate skills in SQL for analyzing marketing data are a plus.
• Strong analytical skills to convert complex data sets into clear, actionable insights.
• Excellent communication abilities and experience managing stakeholders.
• Highly organized with keen attention to detail.
• Self-driven and comfortable working in fast, team-oriented, deadline-sensitive environments.
• Proactive problem solver dedicated to continuous improvement.