Marketing Copywriter

About Rottman Creative

Located in Flagler Beach, FL, Rottman Creative has over 25 years of experience partnering with member-driven organizations. We help associations with strategy, storytelling, branding, and campaigns designed to inspire registration, membership, and renewals.

Role Overview

As a Marketing Copywriter at Rottman Creative, you'll craft engaging and strategic content to help clients connect with their audiences and achieve clear results. This role involves working closely with strategists, designers, and account managers to develop messaging that strengthens brands and increases engagement.

Key Responsibilities

• Produce persuasive copy for digital and print including websites, landing pages, emails, social media, blogs, advertisements, and print materials.
• Create messaging tailored for member acquisition, renewal, event marketing, and engagement initiatives.
• Convert marketing strategies into clear, compelling narratives.
• Conduct thorough research on client industries, audiences, and competitors to generate relevant content.
• Review and edit copy to ensure clarity, grammatical accuracy, and brand consistency.
• Collaborate with creative and strategy teams during campaign development.
• Optimize content for SEO and align with digital marketing best practices.
• Manage multiple client projects simultaneously and meet deadlines reliably.

Required Qualifications

• At least 3 years of professional copywriting experience, preferably within an agency setting.
• Strong writing, editing, and proofreading capabilities.
• Ability to adapt to various brand voices and tailor messaging for diverse target audiences.
• Solid understanding of marketing strategy, content marketing, and digital communication channels.
• Proven experience writing effective marketing copy that spurs measurable responses.
• Excellent communication, organizational, and project management skills.
• Familiarity with SEO principles and AI-based content tools is advantageous.

Ideal Candidate Characteristics

• Enjoy simplifying complex concepts into engaging stories.
• Strategic thinker who plans before writing.
• Driven by achieving results as well as creativity.
• Enjoys collaborating within a small, experienced team.
• Curious and continuously seeking improved communication methods.

Benefits and Culture

• Hybrid working environment combining onsite and remote work.
• Paid time off and recognized company holidays.
• Opportunities for professional development and growth.
• A collaborative and creative workplace culture.
• Meaningful work that positively impacts organizations and their members.