Marketing & Communications Manager

About Foundation for Women Warriors

Foundation for Women Warriors is an established and energetic organization dedicated to improving the lives of women veterans and their children by providing support in four critical areas: housing, childcare, employment, and education. The organization focuses on empowering women veterans financially and personally through education, childcare assistance, essential supplies, and professional development.

Position Summary

The Marketing & Communications Manager is a pivotal role responsible for developing and amplifying the Foundation's messaging across all platforms. The manager ensures brand consistency while overseeing daily content production and storytelling to highlight the mission of the organization. Supervising communications and social media coordinators, this role guarantees the quality of all outgoing materials and acts as the primary custodian of the brand’s standards.

Key Responsibilities

• Create, write, schedule, and distribute engaging content on social media platforms such as LinkedIn, Instagram, Facebook, and YouTube according to an established editorial calendar.
• Direct and supervise content scheduling and publishing workflows, reviewing and endorsing all content prior to release.
• Engage actively with audiences by monitoring messages, comments, and interaction opportunities across platforms.
• Produce compelling, targeted copy tailored for stakeholders including donors, corporate partners, veterans, and community advocates.
• Collaborate with fundraising and program teams to showcase initiatives, events, partnerships, and impact stories using strategic digital content.
• Contribute to creative concepts for campaigns, including video scripts, digital initiatives, and relevant social media moments.
• Design and maintain print and digital collateral such as brochures, flyers, event materials, impact reports, and annual reports ensuring brand uniformity.
• Use tools like Canva and Adobe Creative Suite to create visually appealing branded marketing assets.
• Support the creation of professional presentations for donor and partner engagements and community outreach.
• Collaborate internally to ensure marketing materials accurately represent the organization’s messaging and impact.
• Develop, edit, and distribute newsletters, blog articles, and email campaigns to engage donors, partners, veterans, and supporters.
• Support storytelling efforts for fundraising, sponsorships, and community collaborations through compelling content.
• Maintain a consistent organizational voice and mission focus in all communications, ensuring language empowers the community.
• Review and proofread communications to ensure accuracy, clarity, appropriate tone, and brand alignment.
• Analyze marketing performance metrics such as email open rates, social engagement, follower growth, and campaign reach, summarizing insights monthly.
• Utilize platform analytics and email tools (e.g., Mailchimp) to guide content strategy and campaign evaluation.
• Ensure brand cohesion across all channels by enforcing editorial standards, messaging tone, and visual identity.
• Manage and organize digital content libraries, asset repositories, templates, and brand resources for team accessibility.
• Lead content creation and promotion for organizational campaigns and events, including holiday drives, fundraisers, races, and outreach activities.
• Coordinate messaging and collateral for all event phases to maximize engagement.
• Archive multimedia content like photos and testimonials for marketing and reporting purposes.
• Collaborate with team members and partners to ensure event communications align with brand and audience goals.

Qualifications

• At least seven years of experience in marketing, communications, journalism, or nonprofit storytelling.
• Excellent writing and editing abilities, adapting style and tone for varied audiences including donors and veterans.
• Proven experience managing social media platforms, content strategy, and community engagement.
• Competency with Canva and/or Adobe Creative Suite to independently produce professional marketing materials.
• Ability to track, analyze, and report on marketing analytics and email campaign metrics.
• Strong organizational skills and ability to handle multiple deadlines in a fast-moving environment.
• Experience editing and approving content with keen editorial standards.
• Capacity to work both independently and as part of a mission-driven, lean team.

• Preferred: Familiarity with the veteran, military, or nonprofit sectors.
• Experience managing or supervising marketing staff or contractors.
• Skills in video scripting, basic editing, or short-form video content creation like reels or TikTok.
• Competency with email marketing platforms such as Mailchimp.

• Desired Attributes: Passion for empowering women veterans; creative and strategic thinker; self-motivated and detail-oriented; consistent and dependable; committed to maintaining brand standards even under time constraints.

Benefits

• Health Reimbursement Account
• Paid Time Off and Paid Holidays
• Tuition Reimbursement
• 401k matching

Compensation

The expected salary range for this role is $75,000 to $95,000 per year.