Manager - Public Relations

About Swiss Beauty

Swiss Beauty is one of India's fastest-expanding beauty and cosmetics brands, founded in 2013. The brand focuses on Indian beauty needs by combining global cosmetic standards with innovation to create long-lasting, comfortable makeup products. The company's goal is to set new industry benchmarks and embrace beauty for everyone, celebrating individuality and transforming everyday beauty routines into exceptional experiences.

Role Overview

We are seeking an experienced Public Relations Manager to take charge of strategic brand communications for our rapidly growing brand.

Key Responsibilities

• Design and implement PR strategies that align with the company's mission and branding goals.
• Establish and nurture effective relationships with media representatives in beauty, fashion, lifestyle, and business domains.
• Compose press materials such as press releases, media pitches, brand narratives, and thought leadership articles.
• Enhance brand exposure through various media channels including print, digital, TV, and social platforms.
• Lead PR initiatives for product launches, brand promotions, seasonal collections, and other key brand events.
• Organize and oversee press conferences, influencer gatherings, media previews, and brand activations.
• Work collaboratively with Marketing, Social Media, and Sales teams to deliver cohesive campaigns.
• Monitor media presence and brand perception, while managing crisis communication proactively.
• Evaluate PR campaign effectiveness through metrics such as media reach, impressions, and comprehensive reporting.

Candidate Requirements

• 5 to 8 years of Public Relations experience, preferably within the Beauty, Personal Care, Fashion, or Lifestyle industries.
• Established network of contacts including media houses, editors, journalists, and social influencers.
• A history of successfully managing product launches and integrated branding campaigns.
• Strong verbal and written communication abilities.
• Comfort working in a fast-moving, dynamic environment focused on consumer engagement.