Lead Generation and Performance Marketing Specialist

About the Company

Mineola Real Estate, based in Dubai, offers clear and data-driven property advisory services catering primarily to foreign and first-time investors in the Dubai real estate market. The firm provides transparent information on freehold zones, Dubai Land Department charges, mortgage options, off-plan project safeguards, and Golden Visa eligibility criteria. Their approach emphasizes honest disclosures about actual fees, realistic investment yields, developer histories, as well as escrow and financing particulars. They analyze major projects carefully to equip clients to make well-informed decisions, maintaining a calm, unbiased stance squarely aligned with buyers' interests.

Role Overview

The company seeks an experienced hands-on Performance Marketing Manager responsible for leading paid digital marketing campaigns to boost lead volume and quality effectively. The ideal candidate will possess thorough expertise in performance marketing, adept at translating advertising investments into tangible business outcomes. The position demands proficiency managing Google and Meta ad platforms, skill in interpreting performance analytics, optimizing conversion funnels, and diagnosing challenges stemming from campaign setup, tracking implementations, landing pages, website workflows, or ad account configurations. This role distinctly focuses on paid acquisition, conversion rate optimization, and ongoing campaign improvement — it is not a general marketing or content creation role.

Key Responsibilities

• Design, launch, oversee, and refine paid advertising across Google Ads and Meta Ads platforms
• Increase both quantity and quality of generated leads while enhancing overall efficiency of campaigns
• Continuously monitor and use data-driven insights to optimize campaign performance
• Effectively manage advertising budgets and allocate funds based on performance metrics
• Optimize landing pages, lead capture forms, promotional offers, and calls to action for maximum conversion rates
• Ensure accurate configuration and monitoring of tracking tools such as tags, pixels, and conversion events
• Utilize tools including Google Tag Manager, Google Search Console, and Google Analytics 4 to support precise tracking and performance assessments
• Detect campaign issues and analyze root causes, be it targeting, creatives, bidding, tracking, landing pages, website functionality, or account structure
• Collaborate closely with sales teams and executive management to assess lead quality and adjust targeting strategies
• Deliver clear performance reports covering lead generation, cost per lead, conversion trends, and marketing ROI
• Stay current with updates, best practices, and emerging opportunities within performance marketing platforms
• Manage CRM systems and landing pages as well as creative design activities

Candidate Qualifications

• Solid practical experience in performance marketing with a focus on paid lead generation
• Expertise in managing campaigns on Google Ads and Meta Ads platforms
• Deep understanding of campaign architectures, bidding methods, audience segmentation, retargeting, and campaign optimization techniques
• Proficient with CRM system management
• In-depth knowledge of Google Tag Manager, conversion tracking setups, pixel implementation, and attribution analysis
• Practical familiarity with Google Search Console, Google Analytics 4, and principles regarding website and landing page performance
• Strong insight into landing page strategies, user journey optimization, lead form design, and call-to-action placements
• Ability to swiftly diagnose and resolve performance issues with pragmatic solutions
• Comfortable analyzing numeric reports and performance metrics
• Effective communicator with aptitude for close collaboration with sales and management teams
• Highly organized, proactive, and result-driven professional