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Job description
Role Overview
We are seeking a Junior Social Media Manager to join a vibrant international brand focused on pet essentials. This position specializes in managing and expanding Instagram and Facebook channels for a Shopify-driven store aimed at the US market. The successful candidate will craft engaging, authentic, and high-quality content that connects with pet owners and upholds a unified, attractive brand image across social media platforms.
Key Responsibilities
- Plan and implement a content schedule for Instagram and Facebook inclusive of posts, reels, stories, and captions.
- Produce visually compelling and brand-aligned graphics, photographs, and short videos tailored to animal enthusiasts.
- Create captivating captions and copy consistent with the brand’s style and messaging.
- Stay updated on social media trends to adjust strategies for expanding audience reach and interaction.
- Engage with the community by replying to comments and messages.
- Analyze and present performance metrics to guide upcoming content decisions.
Required Skills and Experience
- Proven background in overseeing social media accounts, ideally for e-commerce or consumer brands.
- Strong abilities in content creation, including photography, video editing, and graphic design.
- Expertise in Instagram and Facebook functions, formats, and analytics.
- Capability to sustain a consistent brand voice and visual style.
- Excellent command of written English with meticulous attention to detail.
- A creative, pet-passionate approach to content formulation.
- Self-driven, well-organized, and comfortable working autonomously.
- Flexible to operate remotely and collaborate with an international team.
About the Employer
The opportunity is offered by Twine, a renowned freelance marketplace that links elite freelancers, consultants, and contractors with companies requiring creative and technology skills. Trusted by both Fortune 500 companies and startups, Twine facilitates global team scaling.
Mission
Twine’s mission is to support creators and businesses to prosper within an AI-influenced, freelance-first environment.