Integrated Marketing Manager

Role Overview

Join a dynamic and driven team at the Detroit Pistons, committed to leveraging basketball to bring the community together, enhance fan engagement, and generate meaningful impact. As the Integrated Marketing Manager, you will play a key role in crafting and managing email and SMS marketing campaigns, supporting various integrated marketing efforts across departments.

Key Responsibilities

• Contribute to the strategic planning and execution of email and SMS campaigns for the Pistons and Motor City Cruise, including game day updates, membership outreach, and weekly newsletters.
• Create compelling content and develop overall campaign strategies for email and SMS journeys, utilizing tools such as Adobe Journey Optimizer and Community.
• Collaborate with the Business Strategy and Analytics team to define target audiences, assess campaign performance, and extract actionable insights.
• Coordinate campaigns with internal teams including customer service, brand marketing, retail, sales, and partnerships.
• Partner with the creative team to design digital assets that support comprehensive marketing plans across email and SMS channels.
• Prepare and present weekly and partner reports detailing campaign metrics, trends, and opportunities for optimization.
• Constantly monitor campaign results to improve engagement and conversion rates.
• Maintain and update internal status reports as necessary.
• Assist with monthly media planning activities.
• Support additional departmental needs led by the Senior Director of Integrated Marketing, including projects related to web, mobile apps, paid social campaigns, and esports/gaming initiatives.

Required Qualifications & Skills

• A bachelor's degree from an accredited institution is mandatory.
• Familiarity with email and SMS marketing platforms is beneficial; experience with Adobe Journey Optimizer, Community, and Asana is a plus.
• Excellent written and verbal communication skills, capable of engaging with stakeholders across all organizational levels and crafting impactful campaign content.
• Willingness and availability to work outside regular business hours, including evenings and weekends.
• Proven ability to self-motivate with strong time management and fine attention to detail.
• Excellent presentation skills with the ability to convey ideas clearly and succinctly.
• Patience and professionalism in a dynamic and fast-moving workplace environment.

Additional Information

The Detroit Pistons is an Equal Opportunity Employer dedicated to creating a diverse and inclusive workplace free from discrimination on any protected characteristics. Reasonable accommodations will be provided to qualified individuals with disabilities throughout the hiring process to ensure equitable participation and access to job benefits. Candidates requiring accommodations are encouraged to request assistance.