Influencer Manager

About the Role

NTU International is preparing a proposal for a project focused on enhancing communication outreach and engagement regarding EU policies in North Africa, the Middle East, and the Gulf over the next 36 months. As part of this initiative, there is a need for a Senior Non-Key Expert to serve as an Influencer Manager, providing strategic, technical, and logistical communication assistance to DG MENA. The core mission is to increase the visibility, outreach, and impact of the European Union's policies, initiatives, and partnerships within these regions.

Key Responsibilities

• Create and implement influencer engagement plans that support DG MENA’s communication goals.
• Identify, evaluate, and cultivate relationships with influencers, digital content creators, and opinion leaders relevant to target demographics.
• Assist in the coordination and execution of influencer campaigns to promote EU policies and partnerships.
• Track and analyze campaign outcomes, preparing detailed reports with actionable insights.
• Ensure influencer activities are aligned and coordinated with wider communication and social media initiatives.
• Provide advice on strategies to engage audiences and keep abreast of new trends in digital communication.
• Contribute to conceptualizing campaign ideas, messaging, and digital content development.
• Engage with internal communication teams, external partners, and service providers to guarantee efficient campaign implementation.

Qualifications and Experience

• A degree or equivalent qualification in communication, marketing, or digital media.
• Fluency in English is mandatory; knowledge of French and/or Arabic is advantageous.
• At least five years of general experience in digital and social media communications.
• Minimum three years specifically handling influencer relationships and managing campaigns.