Growth Marketing Manager

About Us

We develop technology that integrates generosity into everyday commerce. Our two platforms, Virtue and GoGenerosity, enable retailers to empower customers to support charities and environmental projects through their shopping experiences. Collectively, these platforms have raised over $3 million for charitable causes, inspired more than 400,000 acts of kindness, and positively impacted over 200,000 individuals. We collaborate with values-driven retailers ranging from emerging brands to well-established names, supporting lasting community benefits across New Zealand, Australia, Canada, the UK, and beyond.

Role Overview

We seek a proactive Growth Marketing Manager to implement marketing strategies for Virtue and GoGenerosity. This part-time role (approximately 15 hours weekly) involves working closely with the CEO to execute the marketing roadmap by crafting campaigns, generating content, enhancing our digital presence, and attracting more retail partners to our platforms.

Key Responsibilities

• Implement marketing strategies across both platforms.
• Produce and distribute content on LinkedIn, email, websites, and other digital media.
• Manage and optimize marketing efforts using HubSpot, Mailchimp, and Apollo.
• Develop and maintain email automation, nurture sequences, and CRM workflows.
• Enhance SEO and Answer Engine Optimization with continuous content creation and improvement.
• Support co-marketing efforts with retailers, charities, and technology collaborators.
• Publish customer testimonials, case studies, product news, and thought leadership materials.
• Track marketing metrics and provide performance reports.
• Suggest actionable enhancements to increase brand awareness, lead generation, and engagement.

Candidate Profile

• Strong writing and communication skills.
• Experienced with marketing automation platforms.
• Keen interest in evolving digital marketing trends, including AI and search optimization.
• Passion for creating compelling, practical, and genuine content.
• Highly organized with the ability to manage multiple projects independently.
• Comfortable analyzing data to refine marketing outcomes.

Preferred Experience

• Familiarity with eCommerce retail environments.
• Experience in B2B SaaS marketing.
• Background with consumer brands.
• Working with mission-driven organizations or brands.

Why Join Us

This role offers the opportunity to contribute to marketing efforts that create tangible social impact. You will collaborate directly with the CEO, enjoy flexible work hours, and play a pivotal role in expanding two brands committed to redefining how businesses foster social good.

Additional Information

• Location: Based in Wellington with remote work, occasional coworking days, and in-person milestone celebrations.
• Hours: Approximately two days a week with flexibility in scheduling.
• Open to New Zealand applicants only.