Growth Marketing Manager

About Martizy

Martizy is a bootstrapped, growth-driven multi-brand direct-to-consumer commerce platform specializing in lifestyle utilities, premium apparel, and fragrances. Within its first year of operation, the company achieved revenues exceeding ₹51 lakh, handled over 7,000 orders, and managed a catalog of more than 450 SKUs with an impressive 3× blended return on ad spend (ROAS).

Role Overview

The Growth Marketing Manager role at Martizy involves complete ownership of growth initiatives across all brand verticals. This includes managing paid acquisition, customer retention, conversion optimization, and conducting growth experiments. The position requires devising and executing campaigns across Meta, Google, and various marketplace platforms, managing advertising budgets aligned with ROAS and customer acquisition cost (CAC) targets, and collaborating closely with the company founder to influence growth strategies.

Key Responsibilities

• Strategize, initiate, and oversee performance marketing campaigns on major platforms such as Meta Ads, Google Ads, and marketplace ad channels spanning multiple D2C brands.
• Lead comprehensive growth strategies encompassing customer acquisition, retargeting efforts, retention programs, and optimizing conversion rates.
• Handle monthly advertising budgets with accountability for key metrics including ROAS, CAC, and contribution margins.
• Design and implement experiments to test growth opportunities across channels, landing pages, and promotional offers.
• Develop and maintain structured testing frameworks for creative assets such as hooks, ad formats, and landing pages, working alongside the creative team.
• Establish and maintain robust tracking and attribution systems using tools like Google Analytics 4, Meta Pixel, server-side tracking, and disciplined UTM tagging.
• Analyze campaign data, cohort behaviors, and customer lifetime value to optimize budget allocation across brand portfolios.
• Generate weekly performance reports and convert analytical insights into actionable growth strategies.

Candidate Requirements

• 3 to 5 years of solid experience in growth or performance marketing, ideally within direct-to-consumer or e-commerce businesses.
• Demonstrable success in scaling advertising budgets profitably on platforms such as Meta and Google.
• Expertise in attribution models, tracking mechanisms, and analytical tools including GA4, Meta Ads Manager, Google Ads, and marketplace ad consoles.
• Strong analytical capability including cohort analysis, customer acquisition cost and lifetime value modeling, along with contribution margin evaluation.
• Experience managing campaigns for multiple brands concurrently is advantageous.
• A proactive ownership mentality suited to a lean, fast-paced environment driven by founder leadership.
• Current residency or willingness to relocate to Vijayawada, Andhra Pradesh.

What Martizy Offers

• End-to-end ownership of growth initiatives across a diverse multi-brand portfolio.
• Opportunity to work directly with the company founder, influencing strategic direction and financial decisions.
• Agile decision-making processes enabling visible impact of your marketing efforts on business performance.
• Potential for career progression into leadership positions as the company expands its verticals.