Full-Stack Content Creator and Creative Strategist

About the Role

Everyday Dose is a trailblazing wellness brand that has revolutionized morning routines with its unique mushroom coffee. Praised by thousands of loyal customers, the company’s rapid growth stems from outstanding direct response creatives, insightful customer data loops, and iterative strategies. We're seeking a versatile Full-Stack Content Creator and Creative Strategist to elevate our content efforts to new heights.

This hybrid role demands ownership of the entire creative process—from uncovering customer insights and crafting compelling scripts, to managing shoots, editing content for retention, and optimizing performance based on data analytics. You will work closely with the Director of Content Strategy and occasionally with company founders, bridging the gap between strategic direction and creative production. Being proactive, quick, and deeply analytical about customer behavior and advertisement efficacy are essential traits.

Key Responsibilities

• Analyze creative performance data from Meta Ads, Motion, and Northbeam to inform content iterations and develop innovative concepts.
• Diagnose funnel inefficiencies like low click-through rates by experimenting with CTAs, headlines, visual hooks, story tension, pacing, editing style, and format.
• Translate data insights into a deep understanding of what drives success or failure in content pieces.
• Conduct customer research including reviews, testimonials, and surveys to extract insights that shape creative direction.
• Develop 5-10 compelling ad concepts weekly across various formats such as UGC, TikTok-style, founder-led, and testimonials.
• Write persuasive direct response scripts with effective hooks, narrative tension, and clear calls to action.
• Collaborate with creative leadership and performance teams to align content with brand voice and audience psychology.
• Manage and occasionally direct in-person video shoots—primarily preferred in Los Angeles but flexibility is allowed—including planning set design, props, talent, and shot organization.
• Create visuals and content designed to be smart, concise, and platform-native.
• Participate personally in content creation when necessary.
• Provide detailed editorial guidance to post-production teams, focusing on editing techniques such as L-cuts, jump cuts, pacing, and motion to maximize viewer retention.
• Perform retention analysis to detect audience drop-off points and adapt creative approaches accordingly.
• Produce multiple versions of successful creatives varying in format, duration, intros, and CTAs.
• Generate clear, contextual briefs that improve deliverables and team alignment.

Requirements

• 3-5+ years experience in direct-to-consumer brands as a creative strategist, content developer, or a hybrid role.
• Strong expertise in Meta advertising, user-generated content, and direct response copywriting.
• Proficiency in analyzing creative data and transforming insights into actionable improvements.
• Competent in managing creator relationships, organizing shoots, choosing props, and providing precise editorial feedback.
• Passion for understanding customer psychological drivers, trend identification, and establishing creative frameworks.
• Skilled at crafting or briefing on retention-minded content edits.
• Ability to lead projects autonomously from concept ideation through final execution.
• Bonus: Experience working in fast-paced startup or high-growth environments that embrace dynamic change and rapid iteration.

What We Believe

• Prioritizing speed in workflows
• Working intelligently and exceeding expectations
• Relying on data instead of ego
• Continuous daily improvement

Hiring Process

• Initial interview evaluating culture fit and alignment with company values.
• Creative strategy assessment involving script writing, content breakdown, and idea pitching.
• Final discussion with team members and founder.
• Job offer and onboarding process.

The hiring process aims to be completed within 8 to 10 days.

Benefits

• Join a mission-driven team transforming morning coffee rituals.
• Competitive compensation combined with performance-driven bonuses.
• Equity stake opportunities in a rapidly expanding brand.
• An innovative, collaborative workplace culture that cherishes creative input.

If you’re eager to contribute to a fast-moving, passionate company and rise with us, we welcome your application to create something remarkable together.