Email Marketing Contractor

About Ando's Marketing

Ando's Marketing specializes in elevating ecommerce brands by transforming email into a reliable and high-yield revenue channel. Their approach focuses on creating email programs that consistently contribute between 30% to 50% of monthly revenue through expertly crafted email flows, targeted segmentation, and strategic campaigns. By conducting in-depth analysis of each brand's data, objectives, and audience, Ando's develops customized strategies aimed at minimizing advertising waste while boosting conversions from both new and returning customers. The company prioritizes transparency and clarity, ensuring clients are fully informed about what emails are sent, their recipients, and the rationale behind these actions. Continuous performance monitoring and optimization allow Ando's to guide clients from initial discovery toward scalable email success.

Role Overview

This position is an email marketing contract role performed remotely. Responsibilities include designing, implementing, and refining various email flows and campaigns tailored to ecommerce brands. These encompass welcome sequences, cart abandonment messages, promotional blasts, and post-purchase follow-ups. Daily tasks involve segmenting audiences, maintaining list hygiene, applying best email deliverability practices, and creating compelling email content. The role demands analytical review of campaign metrics, generation of performance reports, and iterative improvements based on testing outcomes. Regular collaboration with internal teams and clients is crucial to ensure email marketing efforts align with brand objectives, promotional schedules, and wider marketing strategies.

Qualifications

• Demonstrated expertise in email marketing, including campaign setup, automation sequences, and audience segmentation.
• Proficiency in the Klaviyo email marketing platform.
• Strong writing skills for crafting clear, engaging, and persuasive email copy and subject lines tailored for ecommerce customers.
• Understanding of ecommerce sales funnels, customer lifecycle stages, and integration between email and paid media marketing.
• Excellent organizational and time-management abilities to handle multiple client engagements in a remote work environment.
• Experience collaborating with ecommerce brands is advantageous; knowledge of direct-to-consumer (DTC) models and Shopify platform is a plus.
• Academic background or formal training in marketing preferred, with equivalent professional experience equally considered.