Editor-in-Chief

About Piper

Piper is a dynamic startup delivering the "Ultimate Black Pepper Experience" by empowering food enthusiasts to explore the magic of Asian spices. Our journey includes successfully raising over USD 240,000 on Kickstarter, winning the Red Dot Design Award for our innovative pepper grinder, and gaining recognition from media outlets like CNA Radio and Architectural Digest. We combine high-performance design hardware with specialty spices to transform everyday seasoning into immersive sensory rituals enjoyed by tastemakers worldwide.

Role Overview

We are seeking an Editor-in-Chief to lead our content strategy and narrative development. This pivotal leadership position merges content creation, brand voice stewardship, and communication mastery. Working closely with the co-founders, you will architect Piper's editorial playbook, shaping "spice geeking" and dining design into an exciting modern movement, akin to lifestyle and design brands like Apartmento and Lucky Peach, but with a playful, rebellious twist.

Key Responsibilities

• Develop and lead Piper’s content strategy with an editorial perspective focused on food and design sectors across all platforms including social media, website, and e-commerce.
• Create and refine editorial systems: personally produce core content, establish and maintain a comprehensive editorial style guide, oversee voice consistency across communications, and build scalable workflows with internal team members and external freelancers.
• Own the email newsletter and company blog, evolving them into compelling digital publications beyond conventional direct-to-consumer marketing.
• Plan and coordinate collaborative activities with creators and media partners across North America, Australia, and Singapore.
• Guide community engagement efforts in partnership with the Customer Support & Community Engagement Specialist to foster strong audience relationships.
• Collaborate closely with founders and product teams to translate detailed product craftsmanship into engaging sensory narratives, highlighting spices like peppercorns.
• Innovate communication efforts independently by launching personal content channels such as magazines or podcasts aligned with market and business insights.

Candidate Profile

• Experienced storyteller with a background in food or lifestyle media, cultural journalism, or communications for premium consumer brands.
• Hands-on creator and organizer able to build effective workflows, lead freelance contributors, and cooperate effectively with internal teams.
• Culturally knowledgeable with a deep understanding of design, culinary arts, and international lifestyle trends.
• Market awareness of consumer lifestyles in North America and Australia is highly advantageous.
• Possesses a confident, vivid, and approachable writing style.