Distributor Development Associate

About Vareto Africa

Vareto Africa is a Pan-African commercial growth company dedicated to helping consumer brands successfully launch, grow, and establish sustainable market presence throughout African regions. The company offers comprehensive commercial growth solutions including market entry strategies, go-to-market execution, community commerce, distribution, retail expansion, and customer acquisition. Leveraging commercial strategy, technology, data-driven insights, and community ecosystems, Vareto Africa empowers brands to reach broader audiences and enter new markets. Additionally, it fosters one of Africa’s largest women-led community commerce networks by equipping entrepreneurs with essential tools, training, technology, and commercial opportunities. The company is focused on advancing African commerce through collaborative communities, trusted partnerships, digital innovation, and disciplined execution.

Role Description

The position of Distributor Development Associate is a full-time, on-location role based in Lagos, with possible assignments in Abuja, Port Harcourt, Kano, or Enugu. The primary goal is to strengthen and grow Vareto Africa’s distributor network for partner brands. Key responsibilities include identifying new distributors, managing onboarding processes, evaluating distributor performance, ensuring contractual compliance, and refining route-to-market strategies. The role demands regular market visits, field intelligence gathering, and coordination with sales, marketing, and operations teams to enhance distributor efficiency and retail market penetration.

The Associate will also support the planning and implementation of initiatives aimed at increasing sales volume, product availability, and brand visibility within assigned territories. Maintaining accurate reporting and dashboards for internal stakeholders and brand partners forms an essential part of the role. Building and nurturing relationships with distributors and trade partners, providing constructive performance feedback, and assisting in training and capability-building activities are likewise critical tasks.

Qualifications

• Proven commercial and business development expertise, particularly in distributor management, sales support, and route-to-market operations.
• Strong analytical skills including performance monitoring, data analysis, and proficiency with business intelligence or spreadsheet software.
• Excellent communication and interpersonal skills to effectively engage with distributors, retailers, and internal teams.
• Solid organizational and execution capabilities such as territory planning, scheduling field visits, and following up on action plans.
• Knowledge of FMCG or consumer goods distribution within Nigeria, especially in Lagos and nearby markets.
• Willingness and ability to work predominantly on-site and travel within assigned territories.
• Bachelor’s degree in Business, Marketing, Economics, or related field, or demonstrable equivalent practical experience.
• Comfort using technology tools for field data collection, reporting, and communication, including mobile applications, CRM systems, or sales enablement platforms.
• Exemplary integrity, accountability, and a growth mindset that aligns with Vareto Africa’s partnership and community-focused philosophy.