Digital Marketing Designer

About Drive

Drive is a renowned Australian automotive brand that has influenced car buying decisions for millions since 1996. As a major automotive media network, it reaches around 3 million users monthly and is recognised as Australia's trusted source for automotive content and car listings. Owned by Nine Entertainment, Australia’s largest media company, Drive’s content is shared across multiple platforms including TV, digital, social, print, and radio. The brand hosts significant events and programs like the Drive Car of the Year awards and Drive TV, which airs nationally across the Nine Network with special automotive series.

Role Overview

We are seeking a full-time Digital Marketing Designer based in Sydney to join the Product & Audience team. This role is pivotal in enhancing our marketing presence by creating and refining digital visual assets that meet Drive’s brand standards and marketing goals.

Key Responsibilities

• Design and produce compelling digital campaign assets such as web graphics, social media visuals, emails, and advertisements aligning with brand and marketing objectives.
• Manage and scale Drive’s creative asset library and production processes to support rapid yet consistent marketing efforts.
• Incorporate AI and innovative creative tools (Smartly, Figma, Claude, Gemini) to streamline production, increase output and enable effective creative testing.
• Collaborate with the Performance Marketing team to analyse asset performance and iteratively improve creatives based on data insights.
• Develop skills in motion and animation design, adapting static creatives for video platforms using tools including Adobe Creative Suite and Figma.

Software Expertise

• Advanced proficiency in Figma for design implementation.
• Strong command over Adobe Creative Suite applications such as Photoshop and Illustrator.
• Experience with collaboration platforms like Confluence, MIRO, JIRA, and Google Sheets.
• Familiarity with AI-driven creative software including Smartly, Midjourney, Adobe Firefly, and Runway, plus AI integration tools like Claude or Gemini for ideation and content generation.

Desired Skills and Attributes

• Outstanding communication and presentation abilities to clearly convey design concepts and decisions.
• A collaborative mindset eager to positively influence the team culture and drive innovation.
• Expertise in typography and structuring information visually for clarity and impact.
• A passion for design and marketing with an approach grounded in design thinking and creative problem-solving.
• Meticulous attention to detail ensuring pixel-perfect outputs.
• Proactive, curious, and continually seeking to refine design processes and extend creative limits.