Digital Marketing Analyst

Role overview

Aramco’s Channel Management Division is hiring a Digital Marketing Analyst to support the company’s corporate channels, including the website, social media platforms, the Aramco Life application, and print publications. In this position, you will use data analysis to assess how well digital marketing initiatives are performing, covering both paid and organic activity across social media and web channels.

What you will do

• Examine social media campaigns and website activity in depth to understand performance.
• Spot patterns, trends, and improvement opportunities that can raise campaign outcomes.
• Measure key metrics such as reach, engagement, and conversion, then translate findings into practical recommendations.
• Study audience segments and user behaviour to refine targeting and campaign direction.
• Prepare clear, detailed performance reports for social media and website campaigns for internal stakeholders.
• Track new developments in digital and social analytics so that tools and methods stay current.
• Test campaign components such as creative assets and messaging approaches to see what performs best.
• Improve website visibility in search engines to support both organic and paid traffic growth.
• Review performance data and keep up with search engine algorithm updates.
• Partner with content creators and web developers to roll out strategies that strengthen rankings and improve return on investment.

What we are looking for

• A bachelor’s degree in Digital Marketing, Data Analytics, Business Administration, or a similar field from an accredited university.
• At least 3 years of experience in digital marketing or social media and website analytics, with a minimum of 2 years focused on campaign reporting and data-led optimisation.
• Working knowledge of analytics tools, social media insights platforms, website analytics platforms, and data visualisation software.
• Strong ability to use data to shape digital strategy.
• Hands-on experience with social media and website promotion, optimisation, audience segmentation, campaign tracking, and reporting.
• Excellent problem-solving skills and the ability to turn complex data into clear, usable insights.
• Familiarity with digital advertising tools such as Meta Ads Manager or LinkedIn Campaign Manager.
• Ability to work well with cross-functional teams and align analysis with wider company and social media goals.

Additional information

This is a full-time onsite role based in New South Wales, Australia.