Digital and Social Analytics Associate

Role Overview

The Digital and Social Analytics Associate will play a crucial role in supporting tracking, tagging, and reporting activities for digital content across various Kraft Sports + Entertainment platforms, including Patriots.com, the Patriots Mobile App, Patriots social media, GilletteStadium.com, and Gillette Stadium social media channels. Additionally, this role assists in managing digital and social media inventory to maximize value for both external sponsors and internal brands.

Key Responsibilities

• Generate regular analytics reports for internal stakeholders and external partners by utilizing data from platforms such as Adobe Omniture, Google Analytics, Emplifi, Google Ads, Chartable, and iTunes.
• Perform daily tagging of social media posts to feed analytics reports.
• Support the Digital Marketing team in creating and tracking digital campaigns for sponsors and in-house brands.
• Assist in fulfilling sponsor commitments and internal campaign requirements across digital and social platforms.
• Review key performance indicators (KPIs) to extract actionable insights aimed at enhancing future platform and campaign effectiveness.
• Provide project management assistance for organizational marketing projects.
• Engage with sports and marketing content from other teams, leagues, and brands to inform strategies.
• Undertake special projects and assignments as directed by the business.

Supervisory Responsibility

This position does not involve supervising other employees.

Qualifications & Skills

• Bachelor’s degree in Business Analytics or a related field, or currently pursuing such a degree.
• 0 to 2 years of professional experience preferred.
• Proficient in Excel, and skilled with PowerPoint and Word.
• Familiarity with digital tools, software, and applications relevant to analytics.
• Interest and foundation in quantitative disciplines such as Analytics, Accounting, or Marketing.
• Experience using social media platforms and their analytics tools, including Facebook, Twitter, Instagram, Snapchat, and YouTube.
• Strong communication and interpersonal abilities.
• Self-motivated individual with ownership mindset, eagerness to learn, and curiosity.
• Ability to adapt quickly under pressure and manage shifting priorities effectively.
• Detail-oriented and results-focused with strong organizational and project management capabilities.

Work Environment & Physical Requirements

• The role operates within a typical office environment.
• Reasonable accommodations may be provided to support employees with disabilities in fulfilling essential job functions.

Other Information

• No certificates, licenses, or registrations are required for this role.
• The job description may evolve over time; duties and responsibilities can change without prior notice.
• Kraft Sports + Entertainment is committed to equal employment opportunity, evaluating applicants fairly regardless of legally protected characteristics such as race, gender, or veteran status.