Data Strategy and Analytics Manager - Digital Growth

About the Role

Income Insurance Limited aims to democratize access to insurance by innovating product design and customer engagement. As a key member of the Digital Growth team within the Customer Office, reporting functionally to the General Insurance Office, you will spearhead efforts to enhance digital revenue through strategic ownership of digital marketing technologies and analytics. Your focus will be to improve customer acquisition, relevance, and engagement across digital platforms.

Key Responsibilities

• Own and be the subject matter expert of analytics related to marketing, digital, and customer data across digital business channels.
• Integrate and activate comprehensive first-party, offline, and online data for use at all marketing and offline-to-online touchpoints.
• Develop and implement customer segmentation frameworks to enable personalized targeting and communications.
• Ensure efficient use of marketing and advertising technology data across various teams and platforms.
• Lead analysis of campaigns and customer journeys to enhance acquisition, engagement, and conversion metrics.
• Measure and report effectiveness of campaigns across paid, owned, and organic channels, translating insights into actionable recommendations.
• Design and apply acquisition performance models (e.g., funnel conversion, cost efficiency, lifetime value to customer acquisition cost ratios) to optimize marketing productivity and budget allocation.
• Collaborate with internal teams and stakeholders to continually refine marketing and customer journey processes for superior business results.
• Own sales, marketing, and growth analytics spanning digital engagement, acquisition, operational efficiency, and platform development initiatives.
• Lead analytics projects aimed at driving digital revenue growth and profitable outcomes, identifying scaling and optimization opportunities.
• Create and maintain revenue models, attribution schemas, channel effectiveness assessments, and acquisition efficiency frameworks aligned with profit and loss goals.
• Set key performance indicators, targets, and performance management structures to monitor digital and acquisition efforts.
• Convert complex datasets and analysis into precise, strategic insights suitable for presentation to senior leaders and various stakeholders.
• Provide leadership, oversight, and quality assurance for analytic deliverables prepared by team members operating within a dotted-line reporting structure.
• Develop forecasting models, dashboards, and reporting tools for strategic planning and executive reports.
• Design, manage, and enhance the data analytics infrastructure utilizing platforms such as Google Cloud Platform and BigQuery.
• Coordinate across internal teams, external agencies, and vendors to develop innovative data-driven marketing and commercial solutions.
• Promote and facilitate the widespread adoption and effective implementation of marketing and advertising technology platforms including Google Analytics, marketing automation tools, CRM systems, customer data platforms, Facebook, and Google Ads.

Candidate Requirements

• Minimum 5 to 7 years of professional experience analyzing business, marketing, and digital data within corporate or digital commerce settings.
• Demonstrable ability to integrate marketing, data analytics, and technology to generate actionable business insights and commercial benefits.
• Experience in the financial services or insurance sector is advantageous.
• Advanced expertise in digital data analytics with a focus on actionable activation strategies to improve efficiency beyond mere insight generation.
• Strong technical skills, notably expert-level proficiency with SQL and data visualization tools such as SQL Server, Tableau, and Google Data Studio.
• Practical experience and technical knowledge of marketing technology platforms, including Customer Data Platforms, data clouds, ad serving, and marketing automation.
• Proven experience managing analytics delivery in environments featuring matrix or dotted-line team structures, ensuring quality, prioritization, and deadlines are met.
• Ability to collaborate effectively with cross-functional teams to identify, prioritize, and implement data-driven MarTech initiatives.

Desired Competencies and Qualities

• Excellent project and delivery management capabilities, with the ability to define clear priorities, goals, and measurable outcomes among diverse stakeholders.
• Superior communication skills to engage, influence, and harmonize efforts among internal teams and external partners.
• Self-driven, proactive leadership style adept at navigating complex organizational dynamics to achieve objectives.
• Strong analytical mindset, capable of making data-backed, commercially sound decisions.
• Resourceful negotiator with high emotional intelligence and a collaborative, innovative approach.
• Tech-savvy with a strong curiosity and enthusiasm for data, analytics, and technology, capable of articulating and championing ideas to various audiences effectively.