Customer Marketing Manager

About OCBC

Established in 1932, OCBC is Singapore’s longest standing bank, committed to helping individuals and businesses realize their ambitions through personalized support, services, and solutions. The bank is currently undergoing a transformation to leverage technology and creativity, aiming to become Asia's premier financial services partner dedicated to a sustainable future.

Role Overview

As a Customer Marketing Manager at OCBC, you will be instrumental in crafting and implementing marketing strategies that enhance customer engagement and foster loyalty. Your focus will be on leading outstanding marketing initiatives for key financial products including Cards, Usage, and Unsecured Loans. Collaborating with a skilled team of marketers, you will have the chance to significantly impact our customers' financial wellbeing.

Responsibilities

• Design and implement integrated marketing campaigns across multiple channels to increase customer interaction and retention.
• Utilize customer data analytics to understand behavior patterns and preferences.
• Partner with product teams to ensure marketing strategies support business goals.
• Coordinate with creative teams to produce impactful marketing materials and campaigns.
• Assess campaign performance and provide suggestions to enhance effectiveness.

Candidate Profile

• Possess a degree in Marketing or an equivalent field (preferred).
• Bring a minimum of 3 years’ experience in marketing, ideally within financial services.
• Exhibit strong analytical and problem-solving capabilities.
• Demonstrate excellent communication and project coordination skills.
• Capable of managing multiple priorities in a fast-moving environment.
• Driven by a passion for delivering superior customer experiences.

Work Culture and Opportunities

Join OCBC to be part of a forward-thinking bank that values innovation and teamwork. You will have access to competitive remuneration, flexible benefits tailored to diverse lifestyles, community engagement programs, and cutting-edge professional development opportunities. The bank ensures fair employment and equal opportunity, fostering a culture where your growth and wellbeing are prioritized alongside customer needs.