Customer Development Executive

About Colgate-Palmolive

Colgate-Palmolive is a global leader in consumer products with operations spanning over 200 countries, renowned for its trusted brands in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. The company is committed to innovation and sustainability, fostering a culture driven by core values of Caring, Inclusiveness, and Courage, aiming to create a healthier future for people and the planet.

Role Overview

The Customer Development Executive will focus on expanding the distribution breadth and depth of Colgate-Palmolive products within the assigned zone, implementing customer development strategies to meet sales and distribution targets effectively.

Primary Responsibilities

• Manage distribution channels by overseeing trade activities and expanding direct coverage by identifying new markets and accounts regularly.
• Increase addition of specialty wholesalers and ensure accurate route classifications for stores.
• Guide the reduction of non-purchaser numbers through strategic sales efforts and optimize activations to boost sales.
• Enhance sales call efficiency by selling comprehensive product stories, handling objections, and facilitating range selling.
• Focus on in-store management by prioritizing accounts to maximize visibility, ensuring coverage of prime outlets on every route.
• Gather and analyze market data to monitor competitor activities including product launches, campaigns, schemes, and other developments.
• Drive a data-driven approach to assess business performance, set sales objectives, monitor sales associates and distributor performance, and align efforts accordingly.
• Provide training and mentorship to sales teams, emphasizing new products, toothbrush assortment, and sector-specific knowledge such as medical stores.
• Support sales associates by resolving field issues and ensuring they benefit from company programs.
• Organize and conduct effective weekly and monthly sales meetings to maintain alignment and motivate teams.
• Compile comprehensive reports as required for management review.
• Build and sustain productive relationships with stockists, wholesalers, and trade partners to promote business growth, resolve challenges, and share success stories.

Qualifications

• A minimum of two years of experience in FMCG companies.
• A postgraduate degree or master's in Business Administration.

Equal Opportunity and Inclusion

The company is committed to fostering an inclusive workplace where employees feel respected, valued, and empowered to bring their authentic selves. It is an equal opportunity employer, providing reasonable accommodations during the hiring process to ensure fairness for all applicants regardless of protected identities or characteristics.

Additional Information

No relocation assistance is provided for this position.