Creator Marketing Manager – Content Operations (6-Month Contract)

Position Overview

We are seeking a dynamic Marketing Campaigns and Creator Activations Manager to lead the full lifecycle of creator-focused product marketing initiatives aimed at elevating awareness, shaping perception, and boosting adoption and use of TikTok's products. This opportunity is a fixed-term contract for six months based in Berlin.

Core Responsibilities

• Manage end-to-end product marketing campaigns with a focus on paid efforts spanning on- and off-platform channels including TikTok, YouTube, Meta, and Reddit.
• Deliver measurable upper funnel outcomes like brand awareness and perception, along with lower funnel goals such as product adoption and usage.
• Oversee creative development and agency partnerships, including briefing, script review, campaign execution, and performance optimization.
• Continuously analyze campaign results to refine messaging, creative assets, and targeting strategies.
• Collaborate closely with Product and Creator Marketing teams to ensure campaigns are aligned with product value, creator insights, and strong calls to action.
• Lead creator activations and experiential programs by planning and implementing creator-centric initiatives linked to key product objectives, including partnerships, educational moments, and events.
• Enhance credibility and conversion through trusted partners and creator touchpoints to effectively convert interest into product sign-ups and usage.
• Coordinate cross-functional teams and agencies to ensure timely delivery and high standards of creator activations.
• Document and evaluate activation impact to generate learning insights and support global best practices.

Working Style

• Operate as a versatile marketing professional with strong fundamentals in messaging, creative oversight, execution, and metrics analysis.
• Facilitate alignment and communication across Product, Communications, and Creator Marketing teams, maintaining documentation for scalable execution.
• Adapt rapidly to shifting priorities and resource constraints while balancing quality and speed.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• At least 5 years of experience in creator management, content operations, production, or digital media roles within technology, entertainment, or media sectors.
• Practical involvement in creator onboarding, partnership development, or content-related programming.
• Excellent interpersonal and communication abilities with capacity to engage multiple stakeholders.
• Strong analytic skills to extract operational insights.
• Proven ability to juggle various projects in a fast-changing environment.
• Operational expertise in program execution and coordination.
• Fluent verbal and written communication skills in German (C1 level) and English.

Preferred Qualifications

• Experience within global tech companies, content platforms, agencies, or digital media firms.
• Understanding of creator tools, content workflows, and platform analytics.
• Experience collaborating with Product or Marketing teams on cross-functional projects.
• Demonstrated autonomy, creativity, and a strong attention to detail with outstanding execution skills.
• Ability to prosper in collaborative and fast-paced environments requiring clear execution.
• Experience working collaboratively with cross-functional teams.

Additional Information

This position is offered through a third-party agency on a temporary six-month contract basis. Although assigned to TikTok, the employee will not be a direct TikTok staff member. Employment terms, including payroll and benefits, will be managed by the third-party agency. By applying, candidates consent to their application data being processed by TikTok for hiring purposes and shared accordingly with the agency.

About TikTok

TikTok is a leading platform for short-form mobile video content dedicated to inspiring creativity and delivering joy worldwide. The company operates internationally with headquarters in Los Angeles and Singapore, alongside offices in major cities including Berlin.

Our Culture

At TikTok, fostering creativity through innovation and teamwork is central. We embrace challenges as growth opportunities, cultivate a diverse and inclusive environment, and maintain an "Always Day 1" mentality to continually achieve impactful breakthroughs.

Diversity & Inclusion

TikTok values employees’ varied backgrounds and perspectives, promoting an inclusive workplace that reflects the diverse communities it serves globally.