Creative Director

Position Overview

This opportunity is exclusively for candidates based in Sydney; overseas applicants will not be considered. Robbie Mattei, owner of two personal training studios and an AI technology company supporting their operations, is seeking a Creative Director to lead all content creation efforts. This role is designed to transfer full creative ownership to you—from ideation and scripting to filming, editing, and publishing.

Primary Responsibilities

• Develop and own comprehensive content strategies, including research, scripting, and planning the messaging and camera direction.
• Create, film, and edit both short- and long-form videos such as reels, shorts, and live sessions.
• Craft compelling hooks and captions designed to capture attention and boost engagement.
• Maintain a consistent weekly publishing schedule for content distribution.
• Analyze content performance data, identify areas for improvement, and apply fixes as needed.

Learning Opportunities

• Gain expertise in utilizing agentic AI technologies (beyond typical chatbots) that perform complete tasks under your guidance.
• Work with advanced AI tools like Gamma, Manus, Notion, and creative AI applications for generating images, videos, and copy.
• No prior AI experience is required as comprehensive training will be provided.

Candidate Profile

• Experience creating content independently, evidenced by personal projects or casual content production.
• Ideal for entry-level candidates including students and recent school graduates.
• Comfortable with and eager to adopt AI tools to enhance creative output.
• Highly motivated, quick to learn, adaptable, and ready to act promptly.

Key Performance Goal

Achieve consistent brand growth by increasing followers by a minimum of one per day. Successfully reaching this benchmark can lead to transitioning from casual to part-time, and eventually full-time status, with compensation linked directly to output.

Recruitment Process

• First Interview: Includes a fitness assessment at the studio and a detailed discussion of the role and career progression. Evaluation focuses on effort, resilience, and adaptability rather than physical benchmarks.
• Second Interview: A live content creation session where you will film and edit a reel in real time under observation.
• Third Interview: Completion of a personal questionnaire followed by the final hiring decision.

Application Instructions

Upon applying, candidates will be contacted via WhatsApp within hours with further instructions. Applicants must submit a short video introducing themselves directly on camera, as well as a piece of AI-created content in any format. Failure to supply both components will result in disqualification from the process. Only one position is available, and your content portfolio will serve as your application.