Country Manager - Germany

About Hinen

HINEN Energy Storage, a subsidiary of CE-LINK, is a prominent energy storage brand with a global presence including over 10,000 employees and 7 manufacturing bases worldwide. Established in 2004 and publicly listed in 2019 (stock code: 300787), Hinen specializes in home energy storage systems, offering an extensive product range such as off-grid, grid-tied, high and low-voltage solutions, three-phase and single-phase systems, hybrid and micro-inverters, as well as balcony storage products. The company showcases a strong vertical integration model, independently developing and producing cells, battery packs, inverters, system software, and applications. With an investment of RMB 1 billion in a dedicated battery cell factory and a skilled R&D team of over 120 members, Hinen attained an 8% market share in Australia within its first year of operations, becoming the sixth largest brand there.

Role Overview

We seek an energetic and skilled Country Manager to spearhead Hinen's expansion in Germany, Europe's leading and most competitive energy storage market. This senior leadership role entails full ownership to establish and scale the local business from inception, directly reporting to the General Manager of Europe.

Key Responsibilities

• Develop comprehensive market strategies and implement sales and marketing plans targeting residential energy storage systems (ESS), hybrid inverters, and balcony storage products.
• Identify and focus on high-value customer segments including distributors, system integrators, EPC contractors, photovoltaic installers, and energy utilities.
• Keep abreast of market developments, policy shifts such as EEG, KfW programs, EU Battery Regulations, and competitor movements to adjust strategic directions effectively.
• Build and manage a strong local distribution network via recruiting and overseeing distributors, retailers, and installation partners.
• Establish lasting partnerships with large accounts including major utility companies like RWE, EnBW, and E.ON, along with large-scale project developers.
• Lead negotiations on contracts and pricing policies while implementing channel incentives and governance frameworks.
• Recruit, lead, and mentor a high-performing team comprising sales professionals, technical support engineers, and field service personnel to cultivate a customer-focused culture and drive scalable growth.
• Collaborate with cross-functional internal teams including R&D and technical departments, ensuring timely project delivery aligning with quality and technical standards.
• Coordinate with headquarters on product localization, certification processes (VDE, CE, TÜV, grid codes), and supply chain requirements.
• Provide regular business reports to the General Manager highlighting sales results, team development, and market insights.
• Ensure adherence to all German and EU regulatory requirements such as battery passporting, product registration, and extended producer responsibility regulations.
• Represent Hinen at significant industry events like Intersolar Europe and EES Europe to enhance brand recognition and market presence.

Qualifications and Experience

• Minimum five years of B2B sales or business development experience within the energy storage, solar photovoltaic, or power electronics sectors.
• At least two years in managerial positions with responsibility for team leadership.
• Demonstrated success in launching new markets, forming distribution networks, and achieving revenue growth specifically in the German market.

What We Offer

• A competitive salary complemented by performance-based bonuses reflecting the significance of the role.
• Career advancement opportunities including full profit and loss accountability and potential expansion into wider European oversight.
• International exposure through collaboration with global teams and participation in strategy formulation.
• Empowerment to independently build and guide your team and business strategy locally.
• Being part of a rapidly growing brand with strong financial support, innovative products, and a vision to become a leading global energy storage provider.