Content Creator - NYC Store

About Smartech

Smartech represents a hub of innovation where visitors engage with top-tier technology, health, gaming, and lifestyle brands. Operating flagship experience-focused stores in London and New York, the brand showcases distinguished partners such as Amazon, PlayStation, Whoop, Loop Earplugs, LG, Devialet, among others. Rather than merely retailing products, Smartech develops platforms for brand engagement.

Role Overview

This freelance creative content production role is based in the tm:rw store in New York City. The selected candidate will be responsible for transforming campaign concepts, product introductions, and in-store events into striking, high-quality content. This encompasses graphics, videos, copywriting, and social media assets developed rapidly while maintaining brand standards. The role demands proactive creativity, collaboration, and leveraging AI technologies to accelerate the production process without compromising quality.

Responsibilities

• Plan, shoot, and generate content tailored for social media platforms, email newsletters, websites, and digital in-store displays.
• Craft and refine concise copy for captions, posts, and campaign material.
• Adapt content formats to suit diverse channels including Instagram, TikTok, email, store displays, and partner outlets.
• Maintain an organized content schedule and manage a comprehensive asset library.
• Create designs, templates, and visual campaign assets aligning with Smartech's and partner brand guidelines.
• Support visual merchandising and produce event collateral for the store as needed.
• Edit photos and videos to a professional, publication-ready quality.
• Utilize AI applications (such as image generation, video editing, and writing assistants) to expedite brainstorming, drafting, and finalization processes.
• Continuously refine AI-generated content to ensure consistent brand voice and imagery.
• Stay informed on emerging AI tools and integrate valuable solutions into creative workflows.
• Collaborate closely with the Marketing Manager, Social Media lead, brand partners, agencies, and external creators for co-branded content creation and event coverage.
• Provide real-time content capture support for launches and activations at the NYC store.
• Share feedback regarding audience engagement and content performance to inform future efforts.

Qualifications

• Proven experience in producing content, graphic design, or social media media at a fast pace, ideally in retail, media, agency, or creative studio environments.
• A robust portfolio showcasing skills in graphic design, photography/video production, and copywriting.
• Demonstrated hands-on use of AI tools within content and design processes, including platforms like Midjourney, Adobe Firefly, Canva AI, ChatGPT, and AI video editors.
• Strong command of principal design software such as Adobe Creative Suite, Canva, and Figma.
• Keen eye for visual composition, typography, and brand coherence.
• Excellent organizational ability to manage multiple projects against deadlines effectively.
• Passion for innovation, consumer technology, lifestyle, or cultural trends.
• Must be available to work onsite in New York City on a freelance contract basis.