Content Coordinator

About SWAY Hair Extensions

SWAY Hair Extensions stands as one of the fastest-expanding professional hair extension brands in the UK, celebrated for its innovation, educational resources, and high-quality products. As the brand accelerates its growth, it seeks a highly organised, creative, and proactive Content Coordinator dedicated to maintaining its leadership within the hair and beauty market.

Role Overview

The Content Coordinator will serve a vital function in managing and synchronising content creation, social media, and gifting campaigns, collaborating closely with an external social media and PR agency to ensure all outputs embody the premium essence of the SWAY brand. Although this position does not primarily involve creating all content, it requires ensuring every campaign, photoshoot, and social media initiative is executed efficiently, punctually, and to the highest benchmark. The role liaises between agencies, internal teams, and external partners to keep the brand current, relevant, and consistently portrayed across all customer interactions.

Key Responsibilities

• Oversee coordination of all social media actions alongside the external social media agency.
• Guarantee that all written content, captions, brand messaging, and creative materials align with SWAY's brand tone and identity.
• Maintain uniformity across every social channel, marketing campaign, and customer touchpoint.
• Regularly evaluate forthcoming activities to confirm alignment with business priorities and upcoming product launches.
• Proactively scout new social media trends, influential stylists, and opportunities that position the brand ahead of competitors.
• Collaborate with internal divisions to ensure campaigns run accurately and punctually.
• Manage the entire gifting procedure for salon professionals, from selection through outreach, contracts, shipping, and follow-up.
• Develop and nurture relationships with hair and beauty industry stylists.
• Track gifted products and verify the delivery of associated content commitments.
• Monitor performance metrics and compile reports on content assets, engagement levels, and commercial outcomes.
• Produce regular comprehensive reports on gifting activities, asset delivery, campaign performance, social engagement, and return on investment.
• Maintain precise campaign records and reporting systems for easy reference.
• Ensure prompt approval, scheduling, and administration of content campaigns.
• Handle PR inbox management, responding appropriately to inbound enquiries and coordinating with media, creators, agencies, and brand partners alongside the agency.
• Organise and manage product requests and PR opportunities jointly with the agency.
• Plan and coordinate creative content production days from conception to final execution, including bookings of models, hair professionals, talent, locations, required products, shoot schedules, logistics, and agency coordination.
• Ensure that each content production day meets minimum content output requirements for social media, educational, and advertising campaigns.

Candidate Requirements

• At least two years of experience in social media coordination, creative or project administration, or customer service/sales within the hair and beauty sector.
• Exceptional organisational and project management skills conducive to managing multiple concurrent deadlines.
• Strong written communication skills coupled with meticulous attention to detail.
• Confidence in interacting with agencies and professional salon clientele.
• A genuine passion for current social media platforms, with a strong grasp of TikTok, Instagram, and contemporary digital marketing channels.
• Highly proactive, self-driven, and commercially savvy with a creative and solution-oriented mindset.
• Strong enthusiasm for the hair and beauty industry, able to work collaboratively across numerous teams.
• Detail-conscious, positive, enthusiastic, and confident communicator continually seeking process improvements and brand progression.

Measures of Success

• Consistent, high-quality brand messaging maintained across all social media platforms.
• Timely delivery of comprehensive content calendars.
• Effective growth and management of gifting partnerships in collaboration with the agency.
• High conversion rates of gifted collaborations into content assets.
• Accuracy of campaign reports and insightful commercial analysis.
• Successful organisation and execution of creative content production days.
• Efficient handling of the PR inbox and maintenance of positive external relationships.
• Regular identification and application of emerging social media trends and brand opportunities.

Opportunity

Joining SWAY Hair Extensions means becoming a part of one of the UK's most rapidly advancing professional hair brands. You will collaborate with an ambitious, passionate team committed to innovation, creativity, and ongoing expansion, while enjoying genuine opportunities for career development and influencing the future of the SWAY brand.