Cluster Manager - Vadodara

Job Overview

The role involves generating insurance business through designated relationship or channel partners within a specific region or zone. The Cluster Manager will persuade these partners to encourage their customers to invest in Birla Sunlife Insurance products. Apart from achieving sales targets, the position requires offering comprehensive pre- and post-sales support and services to both partners and clients, ensuring steady business growth every quarter.

Key Responsibilities and Challenges

• Drive insurance revenue by actively engaging with assigned channel partners, primarily multiple bank branch heads.
• Map and communicate with all key decision-makers, ensuring information is cascaded to relevant regional or zonal heads.
• Leverage organizational rewards and recognition activities to motivate partners.
• Innovate branch-level activities to boost customer penetration and engagement.
• Communicate changes in processes, rules, or regulations through various training modules to ensure smooth functioning of sales and service operations including sales calls, issuance, and complaint resolution.
• Manage and maintain relationships effectively within an open architecture environment, balancing bank customer requirements with insurance products and services.
• Stay well-informed on both insurance and banking product knowledge to better serve partners and customers.
• Develop new business opportunities in the assigned area by collaborating with relationship partners to increase market penetration.
• Focus on activating at least 40% of frontline sales reviewers with a target of two active cases averaging 50,000 ATS each.
• Maintain product mix targets: 50% traditional, 40% ULIP, and 10% term insurance.
• Exceed business growth targets by 15% compared to competitors like TATA by contributing to product development and sales pitches based on thorough understanding of channel requirements.
• Identify and arrange training needs for internal teams and channel partners.
• Regularly evaluate business for profitability and provide timely updates to superiors.
• Engage customers through welcome calls and follow-ups to ensure a positive experience.
• Achieve persistency targets by proactive communication with customers to resolve queries promptly and ensure timely policy renewals.

Challenges

• Managing market volatility, especially as Birla Sunlife Insurance predominantly sells unit-linked policies.
• Navigating high dependence on HDFC Bank's branch banking model which may have its own priorities requiring alignment.
• Finding a balance between procedural requirements and partner expectations to maintain smooth collaborations.