Category Manager

Role Overview

Beiersdorf is seeking a Category Manager to foster strong partnerships with retail partners, driving category growth through data-backed insights, shopper understanding, and strategic collaboration. The position involves shaping both internal and external strategies to align category priorities with business and customer goals.

Key Responsibilities

• Develop and maintain trusted relationships with Buyers, Range Planners, and other retail stakeholders to identify and capture opportunities for category growth.
• Provide objective, data-supported, shopper-focused recommendations aimed at expanding the total category.
• Proactively analyze and present insights to optimize assortment, promotional activities, merchandising flows, competitive positioning, and align with retailer strategies.
• Execute assortment and planogram modifications and evaluate outcomes following implementation.
• Interpret diverse data sources—including Nielsen, Kantar, retailer EPOS/loyalty data, and shopper insights—to generate actionable business strategies.
• Implement operational expenditure recommendations with customers to support excellence in execution.
• Guide customer partnership agendas by influencing both short- and long-term business growth strategies.
• Persuade buyers, merchandising, and digital teams through compelling evidence-based narratives and execution plans.
• Play an essential role in new product development go-to-market strategies, ensuring customized sell-in and execution approaches.
• Collaborate closely with Account Managers, Marketing, and Shopper Marketing teams to align KPIs and engagement strategies.
• Act as the customer advocate internally, emphasizing key performance drivers, opportunities, and risks.
• Deliver e-commerce insights that uncover further category growth potential.

Candidate Profile

• Demonstrable experience in Category Management within FMCG, retail, or comparable sectors.
• Strong relationship-building skills and the ability to influence stakeholders effectively.
• Data-driven mindset with expertise in simplifying complex information into persuasive storytelling.
• Excellent presentation and communication skills, comfortable engaging with senior leadership.
• Commercially minded, proactive, and motivated by performance outcomes.
• Team-oriented, able to collaborate across functions to achieve results.
• Familiar with both in-store and e-commerce category dynamics.

About Beiersdorf

With a legacy spanning 140 years, Beiersdorf develops innovative skin and body care products for well-known brands like NIVEA, Eucerin, and Elastoplast. Our mission extends beyond caring for skin to ensuring people feel good in their skin.

Additional Information

Beiersdorf values each individual beyond their role or title and aims to provide an environment that supports professional and personal success.

• Competitive salary package including an annual bonus (dependent on conditions).
• Pension plan.
• Private healthcare coverage.
• Hybrid working options available.

We are committed to fostering an inclusive culture that embraces diversity and supports all colleagues to thrive. Reasonable accommodations can be discussed at any recruitment stage to ensure a fair and supportive hiring process.