Brand Manager - Spirits

About the Role

Hancocks Family Merchants is inviting applications for a Brand Manager position focused on spirit brands. This role involves leading the strategic marketing initiatives of several premium spirits, collaborating closely with marketing, sales, category, and advocacy teams to enhance brand growth, increase market visibility, and deepen engagement with consumers and customers.

Key Responsibilities

• Create and execute comprehensive marketing strategies for assigned spirit brands.
• Partner with the marketing team to develop and launch top-tier category promotions.
• Manage the positioning, campaigns, and promotional activities for multiple channels.
• Monitor market trends, competition, and consumer data to uncover growth opportunities.
• Build and nurture relationships with key stakeholders including suppliers, agencies, and internal teams.
• Oversee brand profitability and performance ensuring alignment with company goals.
• Lead the creation and consistency of brand assets across all contact points.
• Collaborate on new product development and market launch strategies with category and sales teams.
• Administer budgets for maximal return on investment.
• Act as the brand representative at industry events, trade shows, and presentations.

Required Qualifications and Skills

• Proven experience in brand management, particularly in beverages or FMCG sectors.
• Strong grasp of marketing principles including shopper marketing and consumer behavior insights.
• Commercially minded with experience managing budgets and delivering measurable outcomes.
• Excellent communication, presentation, and interpersonal skills for diverse stakeholder engagement.
• Innovative and creative thinker focusing on insight-based marketing strategies.
• Experience collaborating with external agencies and suppliers.
• Competent in analyzing data and converting findings into actionable marketing plans.
• Knowledgeable in brand positioning and managing multiple brands within a portfolio.
• Education in Marketing, Business, or related fields is preferred but not mandatory.

Why Join Us?

Join a passionate and innovative team at Hancocks Family Merchants, where you can significantly influence our brand success while benefiting from a competitive salary, comprehensive perks, and a supportive working environment.