Area Operations Manager (Bihar & Jharkhand)

About the Company

Turtle began its journey in Kolkata in 1993, during a period when India was experiencing major social shifts and young consumers were looking for fresh, contemporary lifestyle brands. The founders built a clothing label that matched this changing outlook, bringing modern fashion to Indian high streets. After three decades, the brand continues to blend global style influences with the values it was founded on.

Role Overview

This position is for a highly target-oriented Senior Area Retail Manager with 10+ years of experience in menswear retail. The role focuses on leading retail sales and operations across multiple Exclusive Brand Outlets in Bihar and Jharkhand, while ensuring strong business performance, operational discipline, and brand consistency.

Regional Sales and Business Growth

• Push sales outcomes across the region and deliver against revenue goals for multiple stores.
• Create and implement sales strategies that support wider business objectives.
• Track core performance indicators such as conversion rate, average bill value, footfall conversion, and store productivity.

Retail Operations Management

• Take charge of the day-to-day running of all stores in the assigned territory to keep operations efficient.
• Make sure company policies, SOPs, and retail standards are followed consistently.
• Maintain a strong customer experience and ensure the stores always present well.
• Lead execution of CRM initiatives across the region.

Team Leadership and Development

• Guide, coach, and supervise Store Managers and retail teams to raise performance standards.
• Organize regular training on product knowledge, selling methods, and customer engagement, in coordination with the Retail HR team at Head Office.

Visual Merchandising and Brand Standards

• Ensure all outlets follow brand-approved visual merchandising and store layout standards.
• Work with merchandising teams to improve product presentation and keep stock available on the floor.

Inventory and Supply Chain Management

• Monitor inventory levels and coordinate replenishment to avoid shortages or excess stock.
• Study product performance to improve stock rotation and turnover.
• Manage store-level inventory, identify fast-moving items, and ensure these products are replenished regularly.

Market Expansion and Business Development

• Spot opportunities for growth and support expansion plans within the region.
• Study competitors and review market trends to guide business decisions.

Reporting and Analysis

• Prepare sales and KPI reports for senior leadership.
• Analyze market trends and customer behavior to improve product mix and promotional planning.

Qualifications

• A bachelor’s or master’s degree in Business Administration, Retail Management, Fashion Management, or a related discipline is required.
• Applicants should have at least 10 years of experience in retail sales and operations, preferably in menswear or with a leading fashion apparel brand.
• A minimum of 7 years of experience in a multi-store or regional retail sales management role is required.