Staff Marketing Scientist

About Snap Inc.

Snap Inc. is a pioneering technology company committed to enhancing communication and life experiences through the camera. Its core products include Snapchat—a dynamic visual messaging platform—Lens Studio, an augmented reality platform, and Spectacles AR glasses. Established to empower individuals in self-expression, exploration, and shared fun, Snap also operates subsidiaries like Specs Inc. dedicated to human-centric computing innovations.

Role Overview

The Marketing Science division works to maximize advertisers' return on investment through sophisticated measurement and analytical insights. The Staff Marketing Scientist role in Singapore within the Measurement Team supports advertising leadership and clients principally in Australia and India, thriving in and harmonizing diverse cultural contexts.

Key Responsibilities

• Oversee measurement strategies, operations, objectives, and learning initiatives for major measurement partners or significant customer segments.
• Enhance advertising performance via experimental design, causal analytics, and prototype development of ads effectiveness solutions.
• Collaborate closely with Sales leadership in Australia and India to evaluate and refine Snap's advertising products leveraging causal and observational measurement frameworks.
• Effectively manage cross-cultural partnerships supporting Sales and multifunctional teams in both regions.
• Lead quarterly business reviews, presenting trends, adoption rates, learning metrics, and requests for advanced measurement collaboration.
• Manage measurement operations across both first-party and third-party analytics solutions.
• Conduct market and country level meta-analyses, ad efficacy research, and develop scientifically based playbooks.
• Promote measurement expertise within your team and with Sales and other cross-functional collaborators.
• Serve as the primary measurement consultant for strategic advertiser relationships on a daily basis.

Qualifications and Skills

• Comprehensive knowledge of measurement concepts, statistical principles supporting advertising efficacy, and the broader measurement landscape.
• Proficient in analyzing, interpreting, and communicating advertising performance using diverse data science tools.
• Proven ability to conduct analysis yielding actionable insights and strategic recommendations.
• Experienced in advanced analytical software including SQL, SAS, and SPSS.
• Strong understanding of industry dynamics, vertical markets, and brand engagement, with creative application of measurement solutions.
• Outstanding ability to explain complex marketing technologies and measurement approaches to executive-level audiences.
• Solid background in applied statistics such as sampling, causal modeling, time series analysis, and data mining techniques.

Minimum Requirements

• Bachelor’s degree in quantitative or business-related fields such as economics, mathematics, engineering, or operations research.
• Over 10 years of advanced analytics and measurement experience in technology companies, media agencies, consulting, advertising, or research organizations.
• Direct experience in advertising measurement.

Preferred Qualifications

• Advanced degree in business, mathematics, economics, engineering or related disciplines.
• Deep expertise in digital advertising and measurement spanning brand and direct response campaigns.
• Substantial experience working with top-tier advertisers on vertical-specific brand and direct response analyses.
• Leadership or mentorship experience with teams or peers.
• Self-motivated with capability to present to senior executives and also perform technical tasks including writing queries or code.
• Track record of cultivating and influencing client or partner relationships.
• Familiarity with agentic IDEs such as Cursor and GitHub Copilot is advantageous.

Additional Information

Snap embraces a "default together" policy, strongly encouraging employees to work onsite at least four days per week to foster culture and collaboration.

Snap is devoted to equal employment opportunity, welcoming applicants regardless of protected classifications including disability, veteran status, gender identity, or others in accordance with law.

Benefits

The company offers comprehensive benefits tailored to employee needs, including paid parental leave, extensive medical and mental health support, and competitive compensation plans sharing in Snap’s ongoing success.

Accessibility

Applicants with disabilities or special needs are encouraged to provide information for accommodations.