Social Media Manager

About the Company

Archey's is a comprehensive digital marketing agency dedicated to driving brand growth online through strategic planning, innovative content creation, and delivering measurable outcomes. The agency provides a wide range of services including SEO, social media management, performance marketing, and user-generated content (UGC) production to cultivate genuine brand engagement. Archey's fosters a cheerful, cooperative, and supportive work culture that benefits both clients and employees. The company collaborates with both startups and well-established brands, energizing their digital marketing ventures with creativity, ideas, and efficient execution.

Role Overview

The position of Social Media Manager at Archey's is a full-time role based on-site in Lucknow. The role encompasses designing and implementing social media strategies across various platforms, overseeing daily content publishing, and enhancing content to maximize audience engagement and reach. The manager will also track and analyze performance metrics, identify trends, and refine campaigns leveraging data and audience insights. Coordination with content and creative teams, drafting and editing social media posts, engaging with online audiences, and supporting UGC projects to boost brand authenticity are key responsibilities. Additionally, the role requires presenting regular performance reports and insights to internal stakeholders and clients, highlighting campaign effectiveness and improvement opportunities.

Required Skills and Qualifications

• Demonstrated expertise in Social Media Marketing and Social Media Optimization (SMO), with experience handling brand accounts on leading social platforms.
• Strong skills in content strategy and writing tailored to social media, including short-form content, visuals, and campaign materials.
• Excellent communication abilities to facilitate teamwork and maintain professional interactions with clients.
• Proficiency in using social media analytics tools, scheduling software, and basic reporting dashboards.
• Willingness to work on-site in Lucknow, efficiently manage several projects simultaneously, and consistently meet deadlines in a dynamic environment.
• Preferred experience includes previous roles in agency or brand-side digital marketing or social media management.
• A Bachelor's degree in Marketing, Communications, Media, or related disciplines, or equivalent hands-on experience.