Social Media Graphic Designer

About Effy Jewelry

Effy Jewelry is a private, family-owned luxury firm with over four decades of expertise in the creation, crafting, and retailing of fine jewelry. Renowned for vivid gemstones, daring designs, and meticulous workmanship, Effy has established a worldwide footprint, with collections available in over 150 prestigious boutiques and even on cruise ships globally. The company blends a commitment to quality, innovation, and exceptional client experiences, operating where upscale retail meets global travel.

Position Overview

We are searching for an inventive and adept Social Media Graphic Designer to lead visual content creation that enhances our social media brand narrative. This role focuses on producing captivating, brand-consistent artwork across both organic and paid social media platforms. The candidate must seamlessly combine expert graphic design skills with video editing talent for short-form content.

Primary Responsibilities

• Create social-first graphics including carousels and stories tailored to major social channels.
• Modify campaign creatives to suit various formats while preserving brand consistency.
• Craft unique layouts, typographic treatments, and graphic frameworks that adapt the brand identity to platform-specific formats.
• Develop and upkeep reusable templates and asset collections to facilitate fast yet refined content production.
• Design paid social advertisements for Meta, TikTok, and Pinterest, including multiple variants for performance testing.

Short-Form Video Duties

• Edit engaging Reels, TikToks, and Shorts from existing video clips, product photos, and influencer content.
• Rework past campaign videos into fresh social media formats native to the platform.
• Enhance videos with motion graphics, text overlays, transitions, visual effects, and audio elements.
• Ensure video pacing, captions, and timing engage viewers effectively even in muted or sped-up scenarios.
• Work competently with editing software such as Adobe Premiere, CapCut, After Effects, or similar tools.

Creative Collaboration

• Coordinate closely with social media, influencer marketing, e-commerce, and creative teams to execute campaigns and manage content calendars.
• Participate actively in creative brainstorming, contributing innovative ideas and solutions beyond assigned tasks.
• Guarantee all creative material aligns with Effy's brand voice and visual standards.

Performance and Strategy

• Analyze social and ad engagement metrics to optimize creative output.
• Identify successful tactics in both paid and organic content, reinforcing their use.
• Remain informed on social media trends, design evolution, and internet culture to apply strategic insights creatively.

Qualifications

• 2 to 4 years of professional experience in social media, digital, or graphic design roles.
• High proficiency in Adobe Photoshop and at least one video editing platform such as Premiere, CapCut, or After Effects.
• Ability to edit existing footage into polished short-form videos enhanced with motion graphics and effects.
• Strong foundations in typography, layout, composition, and color theory.
• A portfolio demonstrating social-first design work, including Instagram, TikTok, Pinterest, and paid ad creatives.

Preferred Skills

• Prior work experience designing for the jewelry, fashion, beauty, or luxury lifestyle sectors.
• Expertise in motion design or kinetic typography.
• Familiarity with AI-based creative tools such as Midjourney, Runway, or Seedance.
• Comfortable using Figma or Canva for creating templates.

Additional Information

Salary ranges from $60,000 to $75,000 annually, based on skills and experience. Applicants must hold valid U.S. work authorization without the need for visa sponsorship. Effy Jewelry is an equal opportunity employer committed to diversity and inclusion, assessing candidates solely on role qualifications regardless of protected characteristics.