Social Media & Content Executive

About the Company

ILS Hospitals has been a trusted healthcare provider in Eastern India for over 26 years, known for patient-centered care in multiple specialties. The hospital group is currently enhancing its digital footprint and seeks a dedicated Social Media & Content Executive to help amplify its brand and engage meaningfully with patients and the community.

Role Summary

The Social Media & Content Executive will oversee and curate the daily social media activities of ILS Hospitals across all its units. This individual will be skilled at translating complex medical information into clear, appealing content tailored for patients and the general public, while maintaining alignment with healthcare trends and platform best practices.

Key Responsibilities

• Develop and implement content plans for Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
• Ensure brand voice consistency across all digital channels.
• Create monthly social media calendars aligned with marketing strategies and hospital events.
• Collaborate with hospital units to generate informative healthcare content as per schedule.
• Craft engaging captions, posts, and messaging for campaigns.
• Work closely with designers and video editors to produce creative assets including reels and motion graphics.
• Identify and leverage emerging content trends suitable for healthcare communications.
• Manage community interactions by monitoring comments and messages, escalating sensitive issues as needed.
• Support positive engagement and online reputation through active community management and monitoring reviews across platforms like Google and Facebook.
• Assist in digital campaign execution for specialist offerings, health awareness days, camps, doctor profiles, and branding initiatives.
• Analyze campaign and social media performance, generating monthly reports and recommending improvements.
• Coordinate photography and videography for content creation, including organizing assets and capturing on-site moments when necessary.

Required Skills and Experience

• Fluent written and spoken English communication skills.
• Solid knowledge of major social media platforms: Facebook, Instagram, LinkedIn, X, and YouTube.
• Proficiency with Meta Business Suite and social media scheduling software.
• Basic design knowledge and familiarity with tools such as Canva.
• Ability to analyze social media metrics and use data to enhance content strategies.
• Capable of working efficiently in a dynamic healthcare marketing environment.

Preferred Skills

• Prior experience in healthcare, hospital marketing, wellness, or pharmaceutical domains.
• Fundamental photography and mobile videography skills.
• Awareness of short-form video trends, particularly Reels.
• Experience coordinating with creative agencies and production teams.
• Understanding of influencer partnerships and healthcare content compliance.

Educational Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Media Studies, or a related discipline.
• Additional certifications in Digital Marketing or Social Media Marketing will be advantageous.

Candidate Profile

• Strong storytelling ability with meticulous attention to detail.
• Empathy and patient-centric communication approach.
• Creative yet responsible in healthcare communication.
• Proactive, well-organized, and keen to learn.
• Passionate about creating impactful digital experiences for patients and their families.

Performance Indicators

• Timely and consistent content publication.
• Engagement rates across social channels.
• Growth in followers and community interaction.
• Responsive handling of social media queries.
• Enhancement of online reputation and review response quality.
• Effectiveness of social media campaigns.
• Quality and consistency in brand messaging.