Social Media Content Creator

About BEAUTY by BUFORD

BEAUTY by BUFORD is a leading plastic surgery and aesthetic medicine practice based in Colorado, focusing on non-invasive and cosmetic treatments for the breast, body, and face. The clinic is led by Dr. Gregory Buford, a Board Certified Plastic Surgeon and recognized authority in injectables and breast enhancement. Known for personalized, quality patient care, the practice operates from a private surgery center in Englewood, Colorado, with procedures conducted at an accredited outpatient facility nearby. The practice has received considerable media attention across various platforms, underscoring its reputation in the aesthetics sector.

Role Overview

We are seeking a full-time, on-site Social Media Content Creator based in the United States. This individual will be responsible for planning, creating, and publishing engaging content on social media platforms to promote the practice’s services, expertise, and patient-centric approach. Key activities include producing photography and video content, crafting captions and short-form text, scheduling posts, engaging with community comments and messages, and collaborating with clinical and administrative teams. The creator will focus on educational, behind-the-scenes, and promotional materials that comply with brand and regulatory standards. Additionally, the role includes analyzing social media performance data, recommending improvements, and keeping abreast of trends in aesthetic medicine and social media marketing.

Key Responsibilities

• Develop and produce visual and written content, including photos, videos, graphical elements, and captions tailored for social media.
• Manage social media schedules and content calendars using planning tools and review basic analytics to assess engagement.
• Maintain consistent brand tone and communicate clearly to engage diverse audiences effectively.
• Uphold privacy policies and regulatory guidelines pertinent to healthcare content dissemination.
• Work collaboratively with clinical and administrative teams to gather and present content that aligns with practice values and messaging.
• React promptly to trends, prioritize tasks efficiently, and meet deadlines within a dynamic environment.

Required Qualifications and Skills

• Proficient in social media content creation including video editing, photography, graphic design, and copywriting for captions.
• Experienced with social media management platforms, content scheduling, and basic engagement analytics.
• Excellent written and verbal communication skills, with strong attention to brand consistency and audience connection.
• Keen attention to detail and knowledge of ethical and regulatory standards for healthcare communications.
• Interest or experience in aesthetics, beauty, wellness, or healthcare marketing preferred.
• Ability to work on-site alongside interdisciplinary teams and professionally engage with patients and staff.
• Capable of thriving in a fast-paced setting, managing multiple priorities smoothly.
• Formal education or training in marketing, communications, media, or related fields is advantageous but not mandatory.