Social Media & Content Coordinator

About Schoolbeat

Schoolbeat is transforming how children as young as four develop emotional intelligence by delivering Netflix-style interactive video content for K-12 schools in the US and Canada. We aim to create a global brand that supports students, teachers, and counselors in social-emotional learning with our innovative platform.

Role Overview

We seek a dynamic and imaginative Social Media & Content Coordinator to lead the expansion of our organic social media presence worldwide. The role involves creating impactful content targeted at educators, managing community engagement across multiple channels, and driving growth for our platform. This position reports directly to the Head of Marketing and is a hands-on role ideal for a social media enthusiast with proven experience in audience growth.

Key Responsibilities

• Strategically plan, produce, and distribute enticing organic content on Facebook, Instagram, and TikTok.
• Expand our global audience and engagement, focusing mainly on educators.
• Manage and synchronize a global social media content calendar.
• Create and maintain a consistent brand voice and visual identity that resonates with teachers, counselors, and school administrators.
• Recruit, direct, and oversee freelance contractors to enhance content creation as required.
• Analyze content performance metrics, identify successful strategies, and use data-driven insights to boost organic user acquisitions.
• Keep abreast of social media trends and introduce innovative ideas to enrich our content strategy.

Qualifications and Requirements

• 1 to 3 years of practical experience in social media content creation and management.
• Demonstrable success in organically growing brand presence on Facebook, Instagram, and TikTok, supported by a portfolio.
• Exceptional creativity with the ability to produce content that engages and captures attention.
• Strong understanding of how to connect with a professional educator audience.
• Experience in managing and coordinating freelance contractors to meet content goals.
• Proficiency with content creation and analytics tools essential for effective content production and performance evaluation.
• Fluent in English, both spoken and written.
• Residency in Canada with the ability to operate remotely.

Preferred Skills

• French language proficiency.
• Background in EdTech, education, or mission-focused organizations.

Additional Information

• This is a fully remote role, open to candidates based in Canada or the United States.
• Employment is full-time.
• The annual compensation ranges from $55,000 to $75,000 CAD.
• The position reports to the Head of Marketing.