Social Copywriter

About OLIVER and the Role

Founded in 2004, OLIVER is a pioneering global specialist focused on creating, building, and managing bespoke in-house agencies and marketing ecosystems for brands. Serving over 300 clients across more than 40 countries, the company combines creativity with efficiency to deliver customized brand solutions. As part of The Brandtech Group, OLIVER integrates advanced AI technologies to enhance creativity, operational efficiency, and data-driven insights, empowering teams to produce innovative and impactful outcomes.

This position is for a Social Copywriter based remotely in Saudi Arabia. The ideal candidate is agile in transforming trends into compelling, nuanced copy across various formats including captions, hooks, calls to action, community interactions, campaign slogans, and extended brand storytelling. The work must respect platform conventions, audience behavior, and cultural nuances relevant to the Gulf Cooperation Council (GCC) region, particularly Saudi Arabia, while maintaining the client’s specific tone of voice.

Key Responsibilities

• Create native platform copy in both Arabic (specifically localized for Saudi Arabia) and English, including hooks, captions, CTAs, headlines, and longer narratives.
• Lead the transcreation process, adapting messaging across languages without compromising original intent, tone, or cultural relevance.
• Ensure editorial quality and consistent tone across all written materials.
• Produce both reactive and planned social content rapidly, bridging trends to posts efficiently.
• Collaborate closely with social strategists, media managers, creative directors, and production teams to ensure copy is native and creator-friendly for each platform.
• Manage multiple urgent briefs and content calendars while safeguarding brand consistency and community voice.
• Utilize AI tools to boost ideation and draft creation, honing bilingual prompting techniques.
• Edit, localize, and optimize AI-generated content for brand voice, platform suitability, and Saudi/GCC context.
• Implement and uphold quality control standards for all AI-assisted writing.
• Maintain up-to-date knowledge of GCC cultural trends, platform developments, and audience behaviors to inform copy strategies.
• Apply data insights and performance metrics to refine copy for better engagement and effectiveness.
• Contribute to analyzing competitors and cultural dynamics to identify creative advantages and differentiators.

Requirements

• Minimum of 4 years professional copywriting experience, ideally with a social-first studio or agency background in fast-paced, real-time content environments.
• A robust bilingual portfolio demonstrating platform-native social media work in Arabic and English, showcasing tangible impact, with 3–5 examples linked and annotated to highlight role and outcomes on platforms like TikTok, Instagram Reels, YouTube Shorts, X, or Snapchat.
• Arabic proficiency: Saudi nationality or deep localization required; native or near-native fluency, with strong understanding of local dialect, register, and cultural context.
• Advanced English writing and speaking skills capable of maintaining brand tone and quality across languages.
• Proven ability to perform effectively under pressure, juggling multiple projects and quick turnarounds without sacrificing quality.
• Expertise in transcreation—successfully adapting messaging across languages and markets while preserving tone and cultural relevance.
• Fluent understanding of social media platforms, including Instagram, TikTok, Snapchat, X, and YouTube Shorts, with instinctive knowledge of effective hooks, formats, and lengths.
• Excellent editorial judgement, flawless bilingual grammar, and strong attention to detail.
• Experience with social studio tools such as CMS, scheduling software, and collaborative creative platforms, along with familiarity with GCC advertising/regulatory guidelines.

Company Values and Diversity Commitment

OLIVER embraces core values including ambition, imagination, inspiration, continual learning, results orientation, and active inclusivity. The company is firmly committed to equal employment opportunities, nurturing an inclusive environment where every employee can thrive regardless of race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability, or other protected characteristics. OLIVER also pursues aggressive sustainability objectives, incorporating science-based targets to reduce emissions and embed environmental responsibility across all functions.