- Experience
- Any
- Salary
- INR 35,000 – INR 70,000 / month
- Openings
- 1
- Posted
- 13시간 전
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About the Role
TechOwl Infosec Pvt. Ltd. seeks a dedicated SEO & Performance Marketing Specialist to enhance the company's presence in the cybersecurity domain. This role focuses on boosting organic site traffic, generating leads, and optimizing paid advertising campaigns for TechOwl's cybersecurity products.
Key Responsibilities
- Manage all aspects of SEO including on-page, off-page, and technical optimization.
- Conduct keyword research pertinent to cybersecurity, SaaS, and compliance sectors.
- Improve Google and other search engine rankings for product and service pages.
- Perform regular SEO audits to identify and resolve technical issues.
- Build quality backlinks through directories, guest posts, and digital public relations efforts.
- Optimize blogs, landing pages, meta tags, internal linking, and site architecture.
- Monitor competitors and track SEO metrics such as rankings, traffic, backlinks, and domain authority.
- Collaborate with content writers to produce SEO-optimized blog posts, articles, and site content.
- Utilize Google Search Console, Google Analytics, and other SEO tools for monitoring.
- Prepare monthly reports on SEO key performance indicators.
- Plan, launch, and optimize paid campaigns across platforms like Google Ads and LinkedIn Ads, with emphasis on B2B lead generation.
- Implement search, display, remarketing, and lead generation campaigns tailored to target audiences.
- Design and test ads, creatives, and landing pages including A/B testing to boost campaign effectiveness.
- Monitor and report on CPL, CPC, CTR, conversion rates, ROAS, and overall ROI.
- Set up and maintain conversion tracking tools, UTM parameters, and analytics pixels.
- Adjust marketing budgets based on campaign performance data.
- Coordinate with graphic designers and content creators to develop campaign materials.
- Focus on generating qualified leads for cybersecurity solutions.
Required Skills and Qualifications
- Proficiency in Google Ads and LinkedIn Ads/Campaign Manager.
- Experience with Google Analytics (GA4), Google Search Console, and Google Tag Manager.
- Familiarity with SEO tools such as SEMrush, Ahrefs, or similar platforms.
- Strong skills in keyword research, competitor analysis, and technical SEO.
- Link building expertise and conversion tracking competency.
- Ability to optimize landing pages and manage B2B lead generation campaigns.
- Excellent analytical skills with the ability to generate comprehensive reports.
Preferred Experience
Prior work in B2B SaaS, cybersecurity, IT services, or technology marketing is advantageous.
Compensation
The salary range for this position is between 35000 and 70000 INR per month.