Senior Marketing Manager

About DCYPHER Beauty

DCYPHER is innovating the beauty industry through advanced technology, blending proprietary AI-driven shade-matching with on-demand manufacturing to tailor complexion products perfectly for each individual. As the company accelerates through direct-to-consumer, retail collaborations, and global expansion, it seeks a seasoned Senior Marketing Manager to propel its growth strategy.

Role Overview

We are looking for a commercially sharp, highly organised Senior Marketing Manager who excels in a dynamic scale-up setting. Reporting to the Marketing Director, you will be instrumental in executing the marketing strategy encompassing product launches, retail marketing, brand communications, campaigns, and partnerships. Your role requires strategic thinking combined with hands-on execution to ensure all marketing initiatives are flawlessly launched on schedule and with meticulous attention to detail.

Key Responsibilities

• Lead the daily implementation of the yearly marketing calendar and integrated campaigns across owned, earned, and paid channels.
• Coordinate marketing efforts with internal teams and external agencies to ensure timely, on-budget campaign delivery.
• Track and analyze campaign performance to identify optimization opportunities.
• Develop and own marketing plans for product launches, including devising compelling product positioning and messaging.
• Collaborate closely with Product Development to introduce innovations to market and prepare comprehensive launch materials across retail, PR, social media, and CRM.
• Manage marketing activities supporting retail partners such as John Lewis, including in-store launches, POS, sampling, events, seasonal campaigns, and training communications.
• Act as custodian of the DCYPHER brand, maintaining consistency across all creative materials and overseeing the briefing and approval process for creative assets.
• Assist PR agency efforts, facilitate brand partnerships, creator events, launch activations, and coordinate marketing needs for events and experiential campaigns.
• Work with Growth Marketing, CRM, and digital teams to integrate campaigns seamlessly, support website content and merchandising updates, and manage digital assets for paid media.
• Oversee marketing budgets, monitor expenditures, report financials, and maintain detailed project plans and timelines while managing multiple stakeholders.
• Mentor junior marketing staff, collaborate synergistically with Social, Design, Influencer, CRM, and Growth teams, and deputise for the Marketing Director when necessary.

Candidate Profile

• 6 to 8+ years of marketing experience, preferably in beauty, fashion, or premium consumer sectors.
• Proven ability in managing integrated marketing campaigns and strong expertise in product marketing.
• Experience in retail marketing is highly desirable.
• Exceptional project management proficiency and commercial acumen with budget handling experience.
• Excellent organisational skills and outstanding communication and copywriting capabilities.
• Adept at working across functions with senior-level stakeholders and managing agencies/partners.
• Thrives in fast-paced, entrepreneurial environments.

Preferred Additional Experience

• Background in the beauty industry.
• Experience working in founder-led businesses.
• Track record of launching products into retail environments.
• Familiarity with DTC brands and understanding of CRM, ecommerce, and customer journey mapping.
• Exposure to AI, technology, or innovation-focused brands.

Success Indicators Within 12 Months

• Delivered multiple significant product launches successfully.
• Supported the expansion of new retail partnerships.
• Established robust campaign planning frameworks.
• Enhanced cross-departmental collaboration and workflow.
• Elevated DCYPHER's brand recognition and commercial success.
• Become a trusted deputy to the Marketing Director.

Why Join DCYPHER?

This is a unique chance to be part of an innovative beauty tech company at a critical growth point. Engage with groundbreaking category-defining products, pioneer retail experiences, and transformative launches reshaping how consumers discover and purchase beauty products.